Director Marketing Operations
Director Marketing Operations
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Job Description
Here at Appian our core values of Respect Work to Impact Ambition and Constructive Dissent & Resolution define who we are. In short this means we constantly seek to understand the best for our customers we go beyond completion in our work we strive for excellence with intensity and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian youll be part of a passionate team thats dedicated to accomplishing hard things.
This role is based at our HQ in McLean VA. Appian was built on a culture of inperson collaboration which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.
The Director Marketing Operations will be responsible for leading projects spanning people management process improvements and technology optimizations to spur digital transformation across the marketing organization at Appian.
The Director will define and lead the vision for the Appian Martech stack.
This role will lead a team tackling transformational projects from automating lead routing to improving our SFDC campaign attribution model as well as rebuilding and maintaining marketing operations governance standards and key documentation for marketing and sales enablement. This role will oversee an email marketing center of excellence.
In this role you will:
Lead digital transformation of the Martech stack through project scoping roadmapping and liaising with our digital operations consulting agency SalesLabX as well as through realignment of team resources to key project work
Lead operations modernization efforts across SFDC and Pardot enabling training and providing documentation to our entire marketing team to empower them to succeed with our marketing technology stack. This includes lead processing and campaign performance measurement
Build out an email marketing center of excellence from strategy to editorial planning to nurture pathing to improved email segmentation and activation
Oversee integrations between thirdparty tools and our CRM to ensure the data integrity of our key systems and reduce the need for manual transfer of data between disconnected tools
Automate and integrate manual resourceintensive operational activities across the team by bringing on new tools and technologies
About You:
Bachelors Degree
8 years of related experience
Marketing experience across multifacets of marketing teams including campaign marketing paid media email marketing sales enablement and marketing operations
Experience navigating and learning from large multinational organizations navigating organizations going through change from company acquisitions to restructured teams
Inquisitive detail oriented positive teamplayer attitude
People management experience and track record of motivating teams to achieve great things in the midst of change as well as conscientious approach to empowering and upleveling team members through growth opportunities and supportive career pathing
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Tools and Resources
- Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through departmentspecific training. Continuous learning is a central focus at Appian with dedicated mentorship and the FirstFriend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employeeled affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AIPowered Process Platform includes everything you need to design automate and optimize even the most complex processes from start to finish. The worlds most innovative organizations trust Appian to improve their workflows unify data and optimize operationsresulting in better growth and superior customer experiences. For more information visit appian. Nasdaq: APPN
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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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Required Experience:
Director
Employment Type
Full Time
