We at Mars Petcare believe in making a better world for pets and we want to do this through transforming our relationships with Pet Owners through delivering excellent products services and personalized experiences with our brands. The Digital Products Platforms & Services team is a newly formed team sits within Growth Digital & Platforms (GDP) global function and is responsible for designing developing & rolling out stateoftheart digital products across brands regions & divisions globally and help our brands accelerate organic growth.
Job Summary:
We are seeking a detailoriented and strategic Business Analyst to support and optimize marketing workflows by working closely with our Product Owner and crossfunctional teams. The ideal candidate will serve as a subject matter expert providing guidance on workflow enhancements IT system implementations and process optimizations to drive efficiency and business value.
Responsibilities:
Serve as the subject matter expert on marketing workflows providing recommendations for selecting implementing and optimizing IT systems and tools.
Work with stakeholders to gather and analyze business requirements identifying opportunities for process improvement.
Analyze and document workflows processes and data structures to enhance efficiency and alignment with business goals.
Conduct gap analysis identifying inefficiencies and recommending optimized solutions.
Develop functional requirements user stories use cases and process flows to guide development teams.
Collaborate with IT and development teams to ensure seamless integration of workflow management systems with other tools.
Partner with creative marketing and sales teams to align workflows with operational needs.
Assist in the implementation of digital asset management (DAM) tools and relevant integrations.
Support the adoption of new workflow systems by designing and executing training programs for endusers.
Provide ongoing support and maintenance troubleshooting issues and refining processes as needed.
Act as a key liaison between marketing IT sales and external solution providers managing expectations and ensuring all business needs are met within project timelines.
Skill Set:
Bachelors or masters degree in Business Administration Information Technology Data Science or a related field.
Proven experience as a Business Analyst or Junior Product Owner ideally in a multicountry multibrand environment.
Strong understanding of Digital Asset Management (DAM) concepts data management principles and best practices.
Familiarity with data modeling data mapping and database concepts.
Knowledge of DAMrelated tools such as Salesforce Marketing Cloud or equivalent solutions.
Proficiency in gathering and documenting requirements workflows and technical specifications.
Experience creating use cases process flows and functional specifications.
Ability to simplify and communicate complex technical concepts to nontechnical audiences.
Excellent communication and interpersonal skills for collaboration across teams and stakeholders.
Familiarity with project management principles including timelines milestones and deliverables.
Experience using data analysis tools and techniques to inform decisions (preferred).
Awareness of data privacy regulations and compliance requirements (preferred).
Handson experience with creative asset management and metadata tagging processes (preferred).
What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
Bestinclass learning and development support from day one including access to our inhouse Mars University.
An industry competitive salary and benefits package including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.
Required Experience:
IC