Role Overview:
The Graphic Designer will be responsible for creating visually compelling designs across multiple formats including static graphics motion graphics carousels videos website & app banners UI elements and social media creatives. The role demands a creative mindset technical proficiency and a goaloriented approach to ensure brand consistency and impactdriven design . The candidate will collaborate with the social media team digital marketing team and other stakeholders to support content strategies campaigns and branding initiatives.
Key Responsibilities:
1. Visual Content Creation &
Design highquality static carousel and motion graphics for social media websites and offline branding.
Create website & app banners UI elements and marketing assets with a focus on user experience and brand identity.
Develop animated videos GIFs and shortform content for social media engagement and ads.
Ensure a consistent design language across all platforms.
2. Social Media & Digital Marketing Support
Work closely with the social media team to design creatives for Facebook Instagram LinkedIn Twitter and YouTube.
Develop performancedriven ad creatives for paid campaigns (Google Ads Meta Ads).
Ensure quick turnaround for social media trends topical content and realtime engagement posts.
3. UI/UX & Website/App Design
Support UI/UX improvements for the website and mobile app with welldesigned assets and banners.
Work on landing pages infographics and customer journey visuals to enhance user experience.
Align designs with brand guidelines and conversion optimization strategies.
4. Branding & Offline Support
Design ATL & BTL marketing collaterals including posters brochures flyers standees and outdoor ads.
Assist in branding elements for events conferences and trade shows.
Ensure designs align with offline marketing campaigns and corporate branding guidelines.
5. Interdepartmental Collaboration
Work closely with social media digital marketing offline marketing and branding teams to execute campaigns efficiently.
Engage with vendors print agencies and production teams for highquality output.
6. Process & Performance Optimization
Maintain design templates and brand assets for efficiency and consistency.
Regularly review and improve designs based on analytics and feedback.
Stay updated on design trends tools and industry best practices.
Key Skills & Competencies:
Expertise in Design Tools: Adobe Photoshop Illustrator After Effects Premiere Pro Figma Canva.
Strong Handson Experience in:
Static Designs (Social Media Web Banners Branding Collaterals).
Motion Graphics (GIFs Animated Posts Video Edits).
UI/UX Elements for Websites & Apps.
Offline Branding Creatives.
Creative Thinking: Ability to conceptualize innovative and highimpact designs.
GoalOriented Approach: Designs should align with brand objectives and campaign goals.
Interdepartmental Coordination: Ability to work with multiple teams and deliver on deadlines.
Agility & Adaptability: Quick response to changing campaign needs and trending topics.
KPIs (Key Performance Indicators):
Quality & Timeliness of Designs Adherence to deadlines while maintaining high design standards.
Engagement & Performance of Creatives Social media reach ad performance and campaign impact.
Consistency in Brand Identity Maintaining uniformity across digital and offline designs.
Innovation & Creativity in Design Implementation of new design trends and formats.
Stakeholder Collaboration & Coordination Smooth of projects across teams.