Assistant Director Graduate Enrollment Marketing
Assistant Director Graduate Enrollment Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Description
The College of Liberal Arts and Human Sciences seeks an Assistant Director Graduate Enrollment Marketing who will develop and lead recruitment marketing for the colleges graduate programs. The position will be responsible for setting a vision and meeting strategic enrollment goals for masters degree and PhD programs in collaboration with school and department liaisons throughout the college.
The college is seeking a selfguided strategic and organized individual with demonstrated competencies in marketing and written communications audience segmentation and the ability to create and lead email campaigns within customer relationships management systems (CRMs) such as Slate. The individual is expected to manage and lead campaigns while also creating advertising content including social media and visual content. The professional will collaborate with the colleges communications and undergraduate enrollment teams as needed as well as the Graduate School.
The colleges graduate programs are housed in Blacksburg Richmond and at university campuses in Northern Virginia. Some travel will be required with this position.
Required Qualifications
Masters degree or bachelors degree with applicable experience in business administration marketing advertising or a related field. Proven record in higher education recruitment marketing and admissions strong customer service skills knowledge of student admissions models and technology systems media advertising media procurement and social media. Ability to prioritize shifting projects and deadlines. Experience managing and creating paid digital advertising campaigns and leading creative projects including graphic design photography and videography.
Preferred Qualifications
Masters degree. Experience working in a large matrixed organization.
Appointment Type
Restricted
Salary Information
Commensurate with Experience with a minimum starting salary of $60000
Review Date
November 22 2024
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto Ut Prosim (That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a handson transdisciplinary approach to preparing scholars to be leaders and problemsolvers. A comprehensive landgrant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is an inclusive community dedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eight undergraduate colleges a school of medicine a veterinary medicine college Graduate School and Honors College. The university has a significant presence across Virginia including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees students or applicants on the basis of age color disability sex (including pregnancy) gender gender identity gender expression genetic information ethnicity or national origin political affiliation race religion sexual orientation or military status or otherwise discriminate against employees or applicants who inquire about discuss or disclose their compensation or the compensation of other employees or applicants or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation please contact Jenny Boone at regular business hours at least 10 business days prior to the event.
Required Experience:
Director
Employment Type
Student
