JOB TITLE:Assistant Manager Social Listening
FUNCTION:The person will be part of Market Research function
JOB PURPOSE:
Design develop and deliver key business insights by leveraging digital analytics across social media platforms
PRINCIPAL RESPONSIBILITIES:
Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms
Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward
Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics insights and best practices and then acting on the information
Working closely with key stakeholders in Marketing to understand the business use cases for social listening
Creating comprehensive social media monitors to generate business insights into actionable recommendations.
Developing conducting and interpreting analytic solutions using data from social listening tools including volume sentiment conversation drivers influencers etc.
KNOWLEDGE AND SKILL REQUIREMENTS:
Must have decent understanding of social analytic platforms.
Hands on experience on cross channel Social Media marketing listening monitoring and engagement.
Proficiency in English including social media shorthand.
Should have knowledge on how to handle the response management for brands.
Excellent written and verbal communication skills.
Excellent presentation interpersonal and analytical skills.
PREVIOUS EXPERIENCE:
10 years of relevant experience
QUALIFICATIONS:
Bachelors / B.Tech with 10 years of strong and relevant experience.
Required Experience:
Manager