Director of Marketing Strategy
Director of Marketing Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
The Director of Marketing Strategy at the University of North Carolina at Chapel Hill will lead the development and of strategic marketing initiatives that align with the universitys mission values and goals. Reporting to the Associate Vice Chancellor for Marketing the Director will collaborate with senior leadership campus partners and external agencies to enhance the universitys reputation brand awareness and engagement with diverse audiences including prospective students alumni donors and the general public.
Required Qualifications Competencies And Experience
* Bachelors degree in marketing communications English business public relations or a related field. * At least 8 years of progressive experience in marketing strategy brand management or a related discipline. * Demonstrated expertise in leading successful integrated marketing campaigns and managing largescale projects. * Ability to think strategically and execute tactically; a mix of highlevel strategy and planning and ontheground tactical is required to be successful in this role. * Understanding the full marketing mix across paid owned and earned channels. * Ability to work adeptly in a constantly evolving digital environment. * Exceptional prioritization problemsolving and project management skills * Proven experience in leading through influence partnership and motivating teams to achieve high performance and results. * Selfstarter and ability to build initiatives from scratch. * Comfortable working within a matrix organization with shared resources. * Strong leadership and interpersonal skills with the ability to build relationships across diverse constituencies. * Excellent verbal and written communication skills. * Proficiency in marketing analytics and performance measurement tools.
Preferred Qualifications Competencies And Experience
* Masters degree in marketing communications or a related field. * Experience in higher education health care or nonprofit marketing. * Familiarity with the unique challenges and opportunities in marketing for a public research university.
Required Experience:
Staff IC
Employment Type
Full Time
