Digital Specialist
Digital Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Digital Specialist is a key contributor on the Syracuse University Marketing Divisions Digital Team serving as a production assistant to the digital strategy team. This position will collaborate with teams throughout the division to package and post content on Syracuse Universitys flagship web and social media properties to promote the University. The Digital Specialist will stage and publish stories and web pages on Syracuse stage and publish posts on Syracuse University social channels help select and crop images edit and embed video and collaborate with digital strategists social strategists marketing strategists and content and creative channel teams to publish highquality engaging brandaligned content that meets audience needs and business objectives. The Digital Specialist will field and respond to requests for website updates from campus partners and make recommendations for enhancements to digital properties. The ideal candidate is detail oriented responsive adept at working on projects from concept to completion. The Digital Specialist should have a working understanding of SEO and digital analytics using both to inform and optimize content creation. Their work will follow established university brand standards and governance (including digital and social).
Responsibilities
Collaborates with marketing channel teams to package highquality engaging content for digital platforms in channelappropriate and audiencecentric manner. Utilizes understanding of user experience SEO and digital analytics to inform content packaging. Follows established university brand standards and governance (digital and social). Collaborates and coordinates with creative and content teams as well as external campus partners during all points of the process. Ensures QA best practices are executed on all projects. Collaborates with campus partners to make updates to flagship content ensuring accuracy brand and editorial alignment and outstanding user experience. Researches and shares digital industry best practices and trends. Assists digital strategy team pull and assess analytics around digital platforms in order to inform and adjust strategies.
Required Experience:
Unclear Seniority
Employment Type
Full Time
