Qualitative Research Director
Qualitative Research Director
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Job Description
Job Title: Director Qualitative Center of Excellence (Hybrid)
Reports To: Vice President Qualitative Center of Excellence
Location: Washington DC NYC Denver LA Portland or Seattle (in office minimum twice weekly)
PSB Insights: www.psbinsights
About PSB:
PSB Insights is a global research consultancy. Our mission: to bring decisions out of the dark for our
clients. Our approach: disruptive methodologies smarter working models and a relentless pursuit
of better decisionmaking. At PSB research is a means to an end. We are focused on what our
clients care about: Datadriven decisions. Breakthrough strategies. Stronger outcomes. We are a
passionate team of 70 researchers scientists strategists and storytellers who believe in the power
of understanding to shape a better future. We hire critical thinkers. To learn from some of the best in
the industry read on.
About the Role:
PSB is seeking an intellectually curious and driven Director of Qualitative Research with a passion for
uncovering the why on behalf of our clients. This role is for people who aspire to accelerate the
design and of qualitative research projects expertly extracting deep consumer insights
through methods like focus groups indepth interviews and observation translating complex data
into actionable strategic recommendations for clients by leveraging their expertise in qualitative
methodologies. This role offers a unique opportunity to work meaningfully across our research
teams and operate within the Qualitative Center of Excellence within PSB.
What youll do:
Leadership & Strategy: Champion the value of qualitative research within PSB and externally.
Support with the development and implementation of the strategic vision for the Qualitative
Center of Excellence.
Project Leadership & : Oversee a portfolio of qualitative research projects ensuring
methodological rigor timely delivery and impactful insights. Provide expert guidance and
mentorship to project teams. Support with the qualitative project as needed
(instrument development project management moderation and report creation and
delivery)
Client Relationship Management: Cultivate and strengthen key client relationships acting as
a trusted advisor and strategic partner. Proactively identify opportunities to leverage
qualitative research to address client challenges and drive business growth.
Team Management & Development: Lead inspire and mentor a team of qualitative
researchers fostering a culture of collaboration innovation and professional development.
Provide regular feedback coaching and growth opportunities.
Methodological Expertise & Innovation: Maintain deep expertise across a wide range of
qualitative methodologies (e.g. indepth interviews focus groups ethnography online
communities) and explore/implement emerging approaches.
Business Development & Marketing: Contribute to business development by participating in
client pitches developing proposals and identifying new business opportunities. Partner with
marketing to promote qualitative capabilities.
Financial Management: Effectively manage project budgets and resources ensuring optimal
utilization and profitability.
What youve done and enjoy doing:
Advanced degree in Marketing Research Psychology Sociology Anthropology or a related
field preferred.
6 years of experience in qualitative research with a proven track record leading and
managing complex projects.
Proven moderation expertise across various methodologies (inperson and online).
Exceptional communication presentation and storytelling skills with the ability to translate
complex findings into clear compelling narratives.
Demonstrated leadership team management and mentorship skills.
Strong client management skills and a proven ability to build and maintain relationships.
Deep understanding of a wide range of qualitative research methodologies (traditional and
emerging).
Experience with online qualitative research platforms and technologies. Experience with AI
research tools.
Strong business acumen and a resultsoriented approach.
Selfstarter with a proactive gogetter attitude and a passion for driving results.
Fluency in a second language is a plus.
Experience in technology financial services public policy and/or government preferred.
Benefits:
Opportunity to work for a boutique consultancy and thought leaders focused on driving real
change for clients
Competitive salary
Flexible vacation policy
Up to 12 weeks of parental leave
Full medical dental and vision packages
End of year weeklong company closure
401(k) with healthy company match
Required Experience:
Director
Employment Type
Full-Time
