Marketing Machine Learning Engineer
Marketing Machine Learning Engineer
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Job Description
About Cleo
At Cleo were not just building another fintech app. Were embarking on a mission to fundamentally change humanitys relationship with money. Imagine a world where everyone regardless of background or income has access to a hyperintelligent financial advisor in their pocket. Thats the future were creating.
Cleo is a rare success story: a profitable fastgrowing unicorn with over $200 million in ARR and growing over 2x yearoveryear. This isnt just a job; its a chance to join a team of brilliant driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If youre driven by complex challenges that push your expertise the chance to shape something truly transformative and the potential to share in Cleos success as we scale while growing alongside a company thats scaling fast this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About the role
Machine Learning Engineers at Cleo work on building novel solutions to realworld problems. This really does vary but could be: creating chatbots to coach our users around their financial health creating classifiers to better understand transaction data or even optimising transactions within our payments platform.
Ultimately were looking for a Machine Learning Engineer specialising in Marketing Science to become a cornerstone of our highperforming team. As the first Machine Learning Engineer in this squad youll harness data to unlock insights into channel performance support to optimise marketing strategies and drive our growth. Working closely with our Director of Performance Marketing Marketing Analytics Manager and crossfunctional teams your work will directly impact how we attract engage and retain Cleos users.
What Youll Be Doing
- Marketing Measurement: Building out some of and improving on Cleos marketing measurement toolkit including Marketing Mix Models (MMM) attribution modelling and incrementality testing to provide the team with clear insights into the drivers of overall and channel performance.
- Lifetime Value Modelling: Develop and optimise predictive models that forecast user lifetime value ensuring datadriven channel optimisation and decisions that maximise Return On Ad Spend.
- Budget Allocation Tools: Create scalable automated decisionsupport tooling that optimises the distribution of our marketing budget across channels. These tools will integrate data from multiple sources including MMM incrementality tests and our single source of truth (SSOT) data to maximise ROAS.
- Marketing Lift Tests: Work with our performance marketing team and marketing platforms (Meta Tiktok Apple etc) to design and implement lift studies that enhance our understanding of channel performance & incrementality.
- Brand Marketing Campaign Analysis: Develop causal inference models to provide deeper insights into the performance and uplift of our brand marketing campaigns on awareness and acquisition.
- Operational Excellence: Continuously review and refine data processes collection and tooling collaborating with engineering to maximise efficiency.
What youll need
- 3 years in Data Science with a focus on Marketing Science or a related field.
- Strong background in statistical analysis including Marketing Mix Modelling and Predictive LTV modelling.
- Excellent knowledge of both Data Science (Python SQL) and production tools (Airflow).
- Experience of shipping tested models which make predictions in batch or real time.
- Proven ability to understand stakeholder problems and build models that get used for decisionmaking including surfacing the results in tooling or dashboards.
Nice to have
- A proactive approach to learning new technologies and stepping outside your comfort zone whether building data pipelines or integrating data sources.
- Experience with B2C subscription business models.
- A keen interest in leveraging advanced analytics to drive financial technology innovations.
What do you get for all your hard work
- A competitive compensation package (base equity) with biannual reviews aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: at one of the fastestgrowing tech startups backed by top VC firms Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things leading others challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We cant fight for the worlds financial health if were not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. Were a globally distributed team. If you live in London we have a hybrid approach wed love you to spend one day a week or more in our beautiful office. If youre outside of London well encourage you to spend a couple of days with us a few times per year. And well cover your travel costs naturally.
- Other benefits;
- Companywide performance reviews every 6 months
- Generous pay increases for highperforming team members
- Equity topups for team members getting promoted
- 25 days annual leave a year public holidays an additional day for every year you spend at Cleo up to 30 days)
- 6 employermatched pension in the UK
- Private Medical Insurance via Vitality dental cover and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities online and inperson
- Well pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
- We strongly encourage applications from people of colour the LGBTQ community people with disabilities neurodivergent people parents carers and people from lower socioeconomic backgrounds.
If theres anything we can do to accommodate your specific situation please let us know.
UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If youre an existing user youll still have access to the app. But some features wont be available (just for a little while). Why 99 of our users are based in the US where financial health is often overlooked. Weve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then well be able to apply what we learn to better support our UK users in the future.
Employment Type
Full Time
