Digital Marketing Manager
Digital Marketing Manager
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Job Description
Location: Bristol UK
In this position youll be based in the Bristol office for a minimum of three days a week with the flexibility to work from home for some of your working week.Find out more about our flexible work culture at computershare/flex.
We give you a world of potential
We are currently recruiting for a Digital Marketing Manager to join the Plans business.
Computershare Plan Managers (CPM) is the division within Computershare responsible for providing administrative services project management and plan design to Plan Manager clients and their individual employee share plan holders.
The Digital Marketing Manager operates within the employee share plans marketing team providing support to the business delivering an exceptional digital experience promoting our offering to clients and prospects. The role holder will need to work closely with others within the marketing delivery team to ensure joined up coordinated digital campaigns that augment the employee share plan business. The ability to interpret and communicate key insights from data analysis to optimise campaigns is essential. The individual will need to demonstrate experience working with external agencies and internal stakeholders in multiple regions.
A role you will love
The Digital Marketing Manager is responsible for managing our impressionbuilding and lead generation paid media efforts. This position helps develop and implement strategic and tactical B2B digital marketing programs at a segment and business level to help the organization realize its business objectives. This omnichannel role requires a combination of data analysis creative strategy and growth marketing to create winning digital marketing programs across paid search online display paid LinkedIn/YouTube advertising and other media partners. An understanding SEO principles is desirable. This role is also responsible for the management and deployment of email campaigns ensuring best practice is followed and emails form part of integrated marketing efforts.
The position requires a handson collaborative flexible approach with the ability to oversee and execute multiple projects simultaneously while driving aggressive deadlines. The role is best suited for a highachiever with proven ability to contribute individually (through handson ) as well as part of a resultsfocused global team.
Some of your key responsibilities will include:
- Design and implement paid media campaigns to direct quality traffic to nurture campaigns company websites and online experiences in line with business goals and objectives.
- Understand paid media needs vendors systems and underlying dataset by being a key user of this information and channel specific KPIs
- Plan execute and measure results. Analysing data and preparing reports on social media performance and assisting with campaign performance reports for wider audience teams.
- Work with the creative team and Marketing Business Partners to develop digital assets such as infographics social media posts videos and other content pieces.
- Evaluate data from digital marketing efforts at tactic audience and segment level to optimize spend and marketing performance
- Develop and maintain informative reports that track campaign metrics and present to internal stakeholders along with actionable recommendations based on sound and thorough analysis
- Stay uptodate with current and emerging technologies and trends in SEM and paid media providing thought leadership and perspective for adoption where appropriate including competition analysis and tracking.
- Work with the Web & Digital team to support SEO initiatives.
- Ensure digital marketing activities comply with corporate brand guidelines as well as follow best practices for that channel
- Works closely with the Group Web&Digital team to leverage tools rules and best practices
- Develop and deliver content for use on social media to champion the organisations work and values.
- Monitor social media channels responding and engaging with our online community.
- Ability to design creative assets
What will you bring to the role
You will bring over 5 years of experience in creating and executing a wide variety of digital campaigns across global markets within a dynamic matrix organisation ideally in both a consumer marketing environment and a B2B marketing environment. You will have a background in working within financial services professional services or a highly regulated industry. It would be advantageous to have knowledge/experience in the employee share plans business although not essential.
The Digital Marketing Manager requires an understanding of endtoend customer journeys and delivering excellent and engaging user experiences. Demonstrable experience of using Google suite of tools specifically Analytics. Awareness of SEO and web accessibility best practise. Knowledge of social media management including LinkedIn and WeChat and experience in leading digital campaigns as well as use of Sprinklr is required.
Rewards designed for you
Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeingrewards that can be tailored to support you and your family.
Invest in our businessby setting aside salary to purchase shares in our company and youll receive a company contribution as well.
Extra rewardsranging fromrecognition awards and team get togethers to helping you invest in your future.
And more. Ours is a welcoming and closeknit community with experienced colleagues ready to help you grow. Our handbook will help you find out more about our rewards and life at Computershare visitcomputershare/careershandbook.#LIKT1 #LIHybrid
Required Experience:
Manager
Employment Type
Full-Time
