Product Marketing Director
Product Marketing Director
Posted on :
05-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Role: Product Marketing Director
Team: Marketing
Package: Pension Unlimited leave Flexible working
Location: Hybrid: 2 days per week in the office
About Corndel:
Do you want to deliver meaningful impact at scale Be part of a community that is purposedriven Join an inclusive hugely ambitious and successful team This is a fantastic opportunity for a highperforming and driven Product Marketing leader to create real value and impact for our learners clients and to fuel our growth.
Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark Unilever the NHS Aston Martin Cancer Research UK John Lewis and the NSPCC.
As one of the fastestgrowing companies in the UK weve already inspired and developed over 30000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in todays everchanging world of work: AI data technology and leadership. Our learners love us rating us 9/10.
People are at the core of what we do. If youre looking to step up your career this is your stage. At Corndel we dont just offer jobs; we offer careers filled with purpose growth and heaps of fun. Dont just take our word for it; our open flexible entrepreneurial culture means 92 of the team recommends working for us.
The role:
As our Product Marketing Director you will lead the development and of comprehensive product marketing strategies for Corndels programme portfolio (Apprenticeships Degree Apprenticeships and Commercial Training). You will align and collaborate with crossfunctional teams including product marketing strategy enablement and sales to drive product success and market growth.
We believe great product marketing goes beyond the basics of segmenting customers positioning products creating collateral and supporting sales teams. It achieves much more by directing the best way to bring a product to market shaping what the world thinks about the product and its category and inspiring others to tell the products story.
This is a unique and rewarding opportunity to build Corndels first dedicated product marketing function and set the standard on what brilliance looks like. This role reports to Corndels Chief Marketing Officer.
Responsibilities:
Essential:
About You:
As part of our commitment to create an inclusive workplace where all colleagues can be their true selves excel in their roles and progress in their careers we recognise the importance of embracing the diversity in the working population and making Corndel a fully accessible employer.
As Corndel is a Disability Confident Employer we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme when submitting your application please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview in some recruitment situations such as peak times we might need to limit the overall numbers of interviews we offer.
If you have a disability that might affect any stage of the recruitment process pleaselet us knowabout any help or reasonable adjustments you need before any interview or assessment. Well work with you to make sure any appropriate support is in place and make the application process a more positive experience.
Corndel is committed to safeguarding and safer recruitment practices and will undertake preemployment checks on the successful candidate including DBS Disclosure.
Team: Marketing
Package: Pension Unlimited leave Flexible working
Location: Hybrid: 2 days per week in the office
About Corndel:
Do you want to deliver meaningful impact at scale Be part of a community that is purposedriven Join an inclusive hugely ambitious and successful team This is a fantastic opportunity for a highperforming and driven Product Marketing leader to create real value and impact for our learners clients and to fuel our growth.
Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark Unilever the NHS Aston Martin Cancer Research UK John Lewis and the NSPCC.
As one of the fastestgrowing companies in the UK weve already inspired and developed over 30000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in todays everchanging world of work: AI data technology and leadership. Our learners love us rating us 9/10.
People are at the core of what we do. If youre looking to step up your career this is your stage. At Corndel we dont just offer jobs; we offer careers filled with purpose growth and heaps of fun. Dont just take our word for it; our open flexible entrepreneurial culture means 92 of the team recommends working for us.
The role:
As our Product Marketing Director you will lead the development and of comprehensive product marketing strategies for Corndels programme portfolio (Apprenticeships Degree Apprenticeships and Commercial Training). You will align and collaborate with crossfunctional teams including product marketing strategy enablement and sales to drive product success and market growth.
We believe great product marketing goes beyond the basics of segmenting customers positioning products creating collateral and supporting sales teams. It achieves much more by directing the best way to bring a product to market shaping what the world thinks about the product and its category and inspiring others to tell the products story.
This is a unique and rewarding opportunity to build Corndels first dedicated product marketing function and set the standard on what brilliance looks like. This role reports to Corndels Chief Marketing Officer.
Responsibilities:
- Product Marketing Engine: Lead the creation of Corndels product marketing capability. Create and refine ways of working frameworks and canvasses for success.
- GotoMarket (GTM) Strategy:Develop support and drive the GTM strategy for new and existing products creating impactful positioning and messaging. Ensure directional marketing and channel strategy is provided to the appropriate marketing specialist team to build upon and execute. Youll coordinate disparate teams to formulate winning foundational plans. Alongside Product partner with Enablement to launch new products and messaging to Sales.
- Positioning and Differentiation: Develop clear distinctive product positioning and unique selling propositions (USPs) based on indepth understanding of buyer needs competitive landscape and Corndels value proposition. Define product positioning strategies that highlight the benefits and differentiators in a way that resonates with target audiences.
- Product Team Collaboration:Collaborate with Product teams to provide insight and help shape new products from the preideation stage through market testing and launch. Ensure feedback loops are created for iterative learning and refinement to create productmarket fit.
- Customer Insights and Market Research:Own market research and insight for the Marketing team including line managing this area. Deeply understand customer needs and market trends through research and analytics. Synthesise insights to identify the salient gems that define strategy. Gather and analyse buyer feedback across all touchpoints incorporating insights to adjust messaging address buyer objections and refine the gotomarket strategy.
- Buyer Persona and Journey Mapping: Conduct extensive research into buyer personas to understand their pain points motivations and decisionmaking criteria. With B2B and B2C Marketing teams use buyer journeys to align product features and messaging at each stage of the customer lifecycle.
- Performance Tracking and Optimization:Measure the success of product marketing initiatives by tracking relevant metrics and KPIs. Use datadriven insights to continuously drive and optimise strategies and tactics.
- Product Assets:Provide directional guidance to the appropriate marketing managers to ensure all product content is highly impactful. Collaborate as needed to ensure Sales have the tools to sell: for example collateral impact stories launch decks insight session decks playbooks and battlecards.
Essential:
- 8 years of relevant experience in B2B product marketing with a proven track record of executing in highgrowth and fastpaced environments.
- You are a strategist yet execute brilliantly and understand strategy is nothing without . You are business savvy and know how to get things done
- You inspire others. You use your storytelling prowess in your product work but also to evangelise about product marketing and build powerful coalitions.
- You are ferociously curious. Your active listening skills are exceptional and you ask great questions.
- You thrive in ambiguity. You embody a growth mindset and are agile in your approaches pivoting as needed.
- Creative and innovative. You show up to do brave work and lead others to do the same.
- Proven track record of crossfunctional collaboration and creating alignment between Marketing Product and Sales teams.
- Powerful copywriting skills
- Exceptional communication and interpersonal skills with the proven ability to engage and work with key stakeholders across all levels of the organisation.
- Experience marketing to enterprise level prospects and customers.
- Past experience building a successful product marketing team
About You:
- Youre an enthusiastic selfstarter keen to help transform the way organisations develop their people
- You value inclusivity being supportive and respectful of others
- You are open to change and take a collaborative approach to challenges
- You strive for excellence and have high expectations of yourself and others
- You operate with integrity trust and professionalism and empower others to do so
- Were committed to having a fully inclusive welcoming and safe culture and always striving to improve.
- We provide an environment that is truly flexible and supportive somewhere you will have autonomy over your role.
- Were a leader in our field with quality and excellence at the heart of what we do.
As part of our commitment to create an inclusive workplace where all colleagues can be their true selves excel in their roles and progress in their careers we recognise the importance of embracing the diversity in the working population and making Corndel a fully accessible employer.
As Corndel is a Disability Confident Employer we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme when submitting your application please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview in some recruitment situations such as peak times we might need to limit the overall numbers of interviews we offer.
If you have a disability that might affect any stage of the recruitment process pleaselet us knowabout any help or reasonable adjustments you need before any interview or assessment. Well work with you to make sure any appropriate support is in place and make the application process a more positive experience.
Corndel is committed to safeguarding and safer recruitment practices and will undertake preemployment checks on the successful candidate including DBS Disclosure.
Please find our Privacy Policy for Employees and Applicants here.
Required Experience:
Senior Manager
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
