Marketing Science Senior Analyst
Marketing Science Senior Analyst
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Job Description
As a Marketing Science Senior Analyst your curiosity never ends. The next question is always on your mind helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 years of experience leading others in delivering Marketing Science projects across a broad range of initiatives with a demonstrated expertise in at least two of the following areas: tracking and measurement implementation reporting data visualization testing and evaluation data integration or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using datadriven insights enjoy collaborating with others and excel at leading and training juniors to translate findings into clear actionable and executable insights.
Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities timelines deliverables and training) is definitely something youre looking for. And youll expose your analyst to all Marketing Science subdisciplines to help develop their expertise.
Please note that this is 1 year Project Employee opening.
You will:
- Ensure that the analyses reports dashboards and other deliverables created by the team fulfill client needs.
- Shape analytics content and provide point of view on methodology and technology.
- Lead the ideation development and of measurement strategies and frameworks.
- Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
- Manage develop and motivate analysts: participate in resourcing hiring and training planning.
- Manage daily operations prioritization resourcing and overall analytics delivery of the analytics stack (Adobe Analytics Adobe Launch Adobe Target Tealium iQ Decibel Qualtrics XM)
- Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads Campaign Manager Meta Twitter Pinterest LinkedIn Reddit etc.
- Keep abreast of product updates (Adobe Launch Tag Management System) best practices and proactively follow up with required changes in our implementation and appropriate communications.
- Implementation:
- Define implement and validate tracking and data gathering strategies.
- Ability to write custom scripting JavaScript jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
You have:
- B.S. degree in a quantitative or technical field. Including but not limited to economics mathematics business finance social sciences computer science or information management. M.S. degree preferred.
- Advanced Microsoft Excel and Microsoft Office skills with strong verbal and written communication skills considerable experience presenting directly to clients.
- Expertise in media measurement.
- Expertise in Python R SQL or other businessrelevant statistical programming language.
- Experience utilizing paid media platforms (Google DV360 Meta TikTok Pinterest YouTube LinkedIn etc.
- Expertise with at least two of the following: data architecture (ETL/data integration) automated data ingestion reporting data science and statistical programming testing and personalization data visualization website systems implementation.
- Experience with two or more visualization platforms: Tableau Domo PowerBI and knowledge of the strengths and weaknesses of the market leaders.
- Experience providing task direction and/or mentoring junior analysts.
- Website:
- 5 years experience in Digital analytics implementation
- Experience with Web Analytics Tools such as Google Analytics 4 or Adobe Analytics.
- Experience with Tag Management Systems such as Adobe Launch Tealium or Google Tag Manager.
- Experience developing Solution Design Reference (SDR) documentation and database schema.
- Experience in web development or working with a team of web developers or analysts utilizing JavaScript jQuery and other coding languages.
- Data Engineering/Architecture:
- Experience with ETL techniques and some involvement in data architecture.
- A/B Testing:
- Experience with two or more testing platforms such as Monetate Adobe Target Piano etc.
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation compassionate leave wellness days and flex days
- Six free therapy sessions through Therify
- Access to online services for families and new parents
- Hybrid work options
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Funding towards internal learning and development
- Enterprisewide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding andemployee experience possible! Our new hires & employees are the future of our organization and wewant to set you up for longterm success. In an effort to do so we expect our team to work from anoffice a minimum of 3 days a week. The ask stems from our want to:
Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.
This hybrid model balances the need for individual flexibility while maintaining the relentless customerfocus we provide at CM. We understand that not everyone may feel comfortable with this expectationso we ask that you please let us know immediately if there are any concerns so we can help navigateaccordingly.
CM Liquid Talent is still an option for roles approved to be 100 remote.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. If you are an individual with disabilities who would like to request an accommodation please reach out to .
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmassand. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: Canada based: U.K. based:https://www/consumerprotectionrights
If Costa Rica based: Experience:
Senior IC
Employment Type
Full Time
Key Skills
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