SEO Manager
SEO Manager
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Job Description
Designation Manager SEO
Reporting to Associate Vice President Marketing
About Us
Matrimony Ltd is Indias largest Wedtech company and the first pure play consumer internet business to get listed. Our flagship brand Bharat Matrimony is the largest and the most trusted matchmaking brand. We provide both matchmaking and wedding planning services through websites apps and 130 companyowned retail outlets
Role Overview
The incumbent will be responsible for Web Portal & ECommerce websites in OnPage & OffPage Optimization Keyword Analysis Competitor Analysis & Etc while using SEO tools like Google Search Console Google Analytics SEMrush & Aherf
Key Responsibilities
- Opportunity Sizing: Perform detailed keyword research on the websites by considering the existing SEO reach competition benchmarking and crosschannel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the websites.
- Goal Delivery: Monitor daily performance metrics to understand SEO strategy performance. Lead the SEO goal achievement plan as a part of project teams
- Technical Analysis: Lead comprehensive technical site audits on desktop & mobile device to identify gaps like page indexing text to HTML ratio broken links etc.
- On Page Optimization: Lead detailed analysis of all onpage attributes like H1 tags metatags title tags content schema & etc. and provide recommendations based on SEO best practices for optimization.
- Off page: Lead indepth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
- SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights over Weekly Monthly Quarterly and Yearly touch points.
Skill and Competencies
- Strong knowledge of SEO Both Onpage and Offpage optimization in Portal Website
- Solid understanding of performance marketing conversion and online customer acquisition
- Knowledge of ranking factors and search enginealgorithms
- Knowledge of SEO tools and vast data analysis skill is MUST.
- Strong skills in Content Strategy are MUST
Education and Experience
- UG : Any Full Time B.Tech/BE/ MBA MCA Graduate /Post Graduate
- 8 years of work experience in successfully developing and executing SEO campaigns
- Comfortable analysing high volumes of data on a daily basis
- The ability to work in a fastpaced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills
Job Location Chennai
Required Experience:
Manager
Employment Type
Full Time
