Director of Lifecycle Marketing CRM
Director of Lifecycle Marketing CRM
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Job Description
About Us
G Adventures is the worlds largest smallgroup adventure travel company and weve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers either. Since day one our tours have been built to establish meaningful relationships with local communities directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong we are set up and excited for this next chapter in our companys story and wed love for you to be a part of it.
Our DNA revolves around building nurturing and developing a diverse culture of people and a true sense of belonging where everyone is encouraged to bring their authentic self to work each and every day. Youll have the opportunity to grow your career and yourself alongside a passionate talented and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing well we cant wait for you to join us.
About the Role:
The Digital Marketing & Ecommerce team is on the hunt for a Director of Lifecycle Marketing (CRM). In this newly created role were seeking a CRM leader to guide strategy & creative to acquire nurture convert and retain travellers through each step of our customer journey.
You will lead a team and work closely with other departments to bring multichannel programs to life across email mobile app notifications SMS and direct mail.
What youll be doing:
Lead and mentor a team of Marketing Automation lifecycle marketers
Own B2C/B2B database and contact strategy
Build categoryleading marketing programs for consumers and travel agents
Develop and optimize dreaming / researching content for newsletters and travel destination nurture programs
Build compelling programs to foster loyalty and drive repeat purchase
Lead and optimize our VIP program
Lead the strategy for salesforce marketing cloud implementation
Own lead scoring models customer segmentation to optimize campaign performance
Support Regional Marketing Teams and their lead generation programs with onboarding programs for new leads
Partner with the Product Manager Mobile on app notification programs
Work closely with the Product Manager Customers Systems to optimize postbooking and upsell communications
Maintain data quality across our B2C/B2B database with the support of our Data Team Salesforce Team
Desired Skills & Experience:
College or university degree in business marketing travel and tourism or a related field
8 years of experience managing customer lifecycle programs on either the client or agency side
5 years experience leading a team
Demonstrated experience running programs across the entire customer journey: acquisition onboarding nurturing converting driving repeat purchases
Good understanding of loyalty programs
Understanding of CRM software (Salesforce preferred) and Marketing Automation tools (Marketo Salesforce Marketing Cloud etc)
Demonstrated ability to work well with other internal stakeholders across departments
A proven track record of leveraging data and analytics to drive results for customer lifecycle programs
Experience with data visualization tools an asset (Looker preferred)
Problem solver ability to test and learn on your own and stay on top of the latest trends
Knowledge of email and privacy laws (CANSPAM CASL GDPR CCPA etc. compliance an asset
Knowledge of Salesforce Marketing Cloud preferred
What do we offer you
Competitive salary commensurate with the role
Competitive benefits package
Birthday day off
Vacation time for you to recharge
Enhanced Parental Leave
Learning and growth opportunities
Employee Resource Groups
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
Required Experience:
Director
Employment Type
Full-Time
