VP Head of Marketing Australia New Zealand South Pacific
VP Head of Marketing Australia New Zealand South Pacific
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Job Description
Team Summary
The Australia New Zealand and South Pacific (AuNZSP) team are responsible for executing Visas strategy in the countries that make up the AuNZSP cluster. Our marketing team is responsible for Visas brand health and delivering best in class consumer B2B and client marketing to drive business growth across AuNZSP.
The role reports to the SVP Head of Marketing Asia Pacific and the SVP Group Country Manager AuNZSP.
What a VP Head of Marketing AuNZSP does at Visa:
Develop marketing strategies for AuNZSP that support the achievement of business and brand objectives focusing on key initiatives that are aligned to strategic initiatives as agreed with Country Regional and Global Leadership.
Support Country Management in achievement of business priorities and revenue and growth targets.
Manage the development and timely onforecast implementation of integrated marketing plans for AuNZSP to support the agreed marketing strategies and achievement of business and brand objectives.
Local management and activation of Visas global sponsorship properties in line with terms and conditions of our global sponsorships and activation guidelines.
Leadership and management of the AuNZSP marketing team nurturing and developing talent both within the marketing function and across the wider AuNZSP.
Work across functions and establish influence and impact with global regional and local marketing teams.
Management of the AuNZSP marketing budget including coordination and management of clients incentive budgets focused on marketing.
Evaluation of marketing strategies and campaigns against agreed business and brand objectives maximize return of investment from marketing activities through the optimization of marketing budget allocation by market by activity and by media channel.
Management of all marketing agency relationships across AuNZSP.
Full compliance with global brand identity audit and compliance requirements.
Internal marketing support and informal consultancy to Visa clients on all aspects of payment and consumer marketing.
Drive the strategic usage of clients incentives to develop jointmarketing campaigns to increase clients and Visa transactions.
Why this is important to Visa:
Visas marketing team is integral to positioning Visa as a partner of choice to our clients from big banks to merchants fintechs SMBs and government. Client marketing within AuNZSP requires intensive partner interactions provision of highquality insights and strategic conversations with Heads of Marketing of Visas clients who are amongst the largest issuers in AsiaPacific.
Qualifications :
What you will need:
- 15 to 20 years of relevant industry experience with a minimum of 10 years of experience with related Marketing and Marketing leadership roles.
- Passionate about marketing with extensive experience in marketing strategy and alongside Brand Management and Media management experience.
- Confidence and ability to work with senior clients within marketing and at the executive level across existing and new partners.
- Extensive communication development and experience with a focus on digital and experiential activation.
- Strategic analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground.
- Ability to demonstrate thought leadership with outstanding executive communications skills as a spokesperson for Partnerships within Visa and across the industry.
- Proven experience in managing complex crossfunctional projects across internal and external organizations.
- Possess strong business acumen and demonstrate being commercially minded good with financials numbers and forecasting.
- Ability to develop amazing strategic narratives that commercializes ideas.
- Ability to attract develop and retain top marketing talent.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
