Marketing Demand Growth Professional
Marketing Demand Growth Professional
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USD 55000 - 95000
1 Vacancy
Job Description
East Daley Analytics
We are a fastmoving innovative B2B SaaS company revolutionizing how companies leverage energy data and analytics for better decisionmaking. Were seeking a bold strategic and handson Marketing & Demand Growth Professional to own your marketing efforts. This role is ideal for someone who thrives in a highgrowth environment where their ideas and can make a direct impact on the companys success.
Our Mission
We are moving the market at East Daley. We are doing cool stuff sitting with the biggest decisionmakers in the sector. We love to win! And have fun. When you are on the East Daley Team you have the opportunity to sit at the table and have a hand in creating your future. We work together with transparency focus on results innovation and a playtowin attitude.
We are using Predictive Index in our hiring practices please use this link to take the two PI assessments:
Key Responsibilities:
B2B Marketing Strategy & :
- Develop and execute marketing strategies for 4 product lines tailored to B2B audiences focusing on lead generation conversion and customer engagement.
- Manage and optimize multichannel campaigns including email marketing paid media content creation website blog and events.
- Craft compelling messaging and create salesenablement materials such as case studies pitch decks and white papers.
AccountBased Marketing (ABM):
- Lead the design and of ABM programs targeting highvalue accounts.
- Develop personalized campaigns including tailored content and outreach strategies for key target accounts.
- Partner with sales to create accountspecific marketing strategies and measure the success of ABM efforts.
Growth & Demand Generation:
- Identify and test new customer acquisition channels while scaling existing ones.
- Drive demand generation strategies through SEO paid advertising webinars and lead nurture programs.
- Work with sales to implement and optimize referral and upsell programs to maximize growth.
CrossFunctional Collaboration:
- Work closely with product line teams to craft gotomarket strategies and align product messaging.
- Collaborate with sales product and data to improve lead conversion rates and develop scalable sales enablement tools.
Data & Analytics:
- Track and analyze campaign performance and adapt strategies based on data feedback and goals.
- Continuously track and optimize campaigns to improve engagement conversion rates and ROI.
- Leverage data to refine messaging target segmentation and marketing strategies.
What You Bring:
- Bachelors degree.
- Handson experience developing and executing ABM campaigns targeting enterprise accounts.
- A drive to create campaigns that promote demand generation and customer acquisition strategies for B2B markets.
- Strong storytelling and writing skills with the ability to distill complex solutions into impactful messaging.
- Analytical mindset and datadriven approach to decisionmaking and campaign optimization.
- Entrepreneurial mindset with a willingness to wear multiple hats.
- Collaboration and communication mindset to work crossfunctionally between teams and product lines.
- Not afraid to take risks and try different strategies to see what resonates and what doesnt.
Nice to Have:
- Experience with HubSpot.
- Experience with WordPress.
- Expertise in growth marketing tactics such as A/B testing and funnel optimization.
- SaaS marketing experience.
- B2B marketing experience.
- Experience in B2B and Saas marketing in data and analytics solutions but not required.
Why Join Us
- Be a key player in a fastgrowing company where your ideas truly matter and directly contribute to the companys growth.
- Lead crossfunctional marketing initiatives and drive impactful campaigns across 4 product lines.
- Gain endtoend ownership of marketing and growth efforts while helping us scale.
Benefits:
- Medical Dental and Vision Coverage with Company Contributions.
- 401K with a 3 Company Match. Immediate 100 vested.
- Flexible and Health Savings Account Options with Company Contributions.
- Life & Accidental Death Short and LongTerm Disability Coverage companypaid.
Salary range is $55000 $95000 plus bonus opportunities depending on experience.
If youre ready to roll up your sleeves test creative ideas and help build a leading B2B SaaS brand lets talk!
Required Experience:
Unclear Seniority
Employment Type
Full-Time
