Senior Manager CRM Personalization
Senior Manager CRM Personalization
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Salary Not Disclosed
1 Vacancy
Job Description
Primary Purpose
The Senior Customer Experience Marketing Manager will focus on the companys personalization efforts. This role will be responsible for developing and executing personalized experiences that drive customer engagement retention and growth and will have a deep understanding of creating personalization strategies customer behavior data analytics and best practices in email & digital marketing.
This hybrid role requires inperson work at our Newton MA headquarters.
Bright Horizons is trusted by families and employers around the world for highquality child care and early education backup care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally
Essential Functions/Responsibilities
- Strategy Development: Design and execute comprehensive personalized email marketing strategies that align with business goals enhancing customer journeys and maximizing ROI.
- Campaign Management: Oversee the personalization planning and analysis of Bright Horizons email campaigns and site experiences including welcome series cart abandonment re engagement and lifecycle campaigns.
- Data Analysis: Utilize analytics to monitor campaign performance analyze customer behavior and identify opportunities for optimization. Create reports and dashboards to communicate results to stakeholders.
- CrossFunctional Collaboration: Work closely with marketing analytics product and operation teams to ensure alignment on messaging audience targeting and overall marketing objectives.
- Segmentation Personalization & Testing: Develop advanced segmentation strategies and personalization to enhance engagement and drive conversions. Implement A/B testing methodologies to optimize & refine campaign content subject lines and send times for optimal performance.
- Team Leadership: Mentor and manage a team of email marketing specialists providing guidance on best practices professional development and performance management.
- Compliance & Best Practices: Stay uptodate with industry trends and best practices in email marketing & personalization. Ensure compliance with email marketing regulations including GDPR and CANSPAM compliance.
Minimum Qualifications:
- Bachelors Degree in Marketing Business or a related field Required
- 6 years of experience creating personalization strategies with a focus on email marketing Required
Preferred Qualifications:
- Must have a deep understanding of analyzing customer behavior and data to develop personalized messaging and segments
- Proven track record of managing successful email marketing programs and driving measurable results
- Strong analytical skills with proficiency in Salesforce Marketing Cloud and Qlik; experience in Microsoft Dynamics a plus.
- Excellent project management skills with the ability to manage multiple projects and deadlines.
- Strong understanding of email marketing best practices deliverability and data privacy regulations.
- Exceptional communication and interpersonal skills with the ability to collaborate effectively across departments.
- Masters Degree
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk ator . Determinations on requests for reasonable accommodation will be made on a casebycase basis.
Required Experience:
Senior Manager
Employment Type
Full-Time
