Director Amazon
Director Amazon
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$ 175000 - 190000
1 Vacancy
Job Description
Our Mission
At Prose we dont believe in onesizefitsmost. We create custom beauty thats inclusive to all hair & skin types needs and preferences. Each of our beauty products are customized to a persons needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and madetoorder in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty Prose is truly creating something special.
This is the opportunity to join a fastgrowing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. Were looking for talented problem solvers who lead with passion and who face any task with a positive mindset.
Position Summary:
The Director Amazon will lead the strategy and P&L for Prose in support of the overarching 3P (Seller Central) Amazon strategy. This individual will be responsible for developing managing and optimizing Amazon advertising campaigns driving growth across product listings and expanding our presence on the Amazon marketplace. This role will also focus on creating the best brand and customer experience on Amazon while driving sales and conversion.
The Director Amazon will manage the complete customer journey and all aspects of marketing and sales including Amazon marketing (both on and off platform) affiliate marketing paid media (agency management) platform merchandising daily operations ASIN management PDP pages and customer service strategy. The role will also manage these functions in partnership with our Amazon agency partner and ensure that the agency is executing on the business and brand strategy for Amazon. The ideal candidate has a strategic mindset thrives in a fastpaced environment and possesses a deep understanding of Amazons ecosystem including paid media and retail operations.
Key Responsibilities:
- Manage Amazon strategy daytoday operations and optimization of direct revenue driving including Amazon Marketing (both on and off platform) Paid Search Paid Social ASIN management Influencer Subscribe Save etc.
- Develop and manage brand calendar: plan marketing activities new product launches content and promotions ASIN content PDP pages reviews etc.
- Partner with 3P Amazon Agency in the creation of full funnel Amazon marketing strategy. Manage agency ongoing to maximize TACOS ACOS performance of Search Shopping Social Display and SEO
- Carefully manage the Amazon financials and financial profile with considerations of Amazon fees pricing margins ACOS/TACOS as a of Net Sales and work with Finance dept to ensure Amazon is an accretive (or strategically invested) channel
- Strategize ways to improve Amazon marketing & relevancy by identifying key areas of opportunity to optimize KPIs to drive engagement and conversion
- Find opportunities to test and optimize Amazon performance i.e. creative copy time of day segmentation A/B testing pricing etc.
- Collaborate with internal brand team and external freelance Creative for all content development (copy/photography/stills/video assets) that is on brand and optimal for Amazon performance
- Oversee 3P Amazon agency for brand development and digital projects ongoing site maintenance for ASIN development and Content/Creative
- Monitor and resolve technical issues with Amazon claim/case submission and supporting Amazon tools
- Responsible for working with the agency for site merchandising orders and inventory management
- Perform regular audits of Amazon content to ensure accuracy timeliness and relevancy for all ASINS
- Responsible for daily weekly monthly Sell Central reporting and analysis. Deliver key insights and recommendations to brand Exec Team that will drive performance
- Routinely monitor competitor Amazon marketing (both on and off platform) and programming to stay on top of industry and channel trends. Be the internal Amazon expert for the company
- Manage Amazon Customer Service issues with agency internal team (returns complaints etc) swiftly resolve issues and provide a consistent and bestinclass Amazon experience for customers
Qualifications
- Bachelors degree
- 10 years of total experience 7 years of Amazon and online marketing experience
- Ability to effectively manage an outsourced agency
- Strong knowledge and experience managing all Amazon marketing channels
- Analytical mindset with experience using Amazon reporting tools and dashboards to track KPIs and optimize performance.
- Subscription Beauty Consumer Goods or Fashion DTC ecommerce experience strongly desired
- Selfstarter who thrives in an entrepreneurial environment
- Analytical detailoriented and a proactive problem solver
- Strong communication organizational and problemsolving skills with the ability to collaborate across teams
- Experience in launching new brands on Amazon as well as scaling more mature brands
- Strong collaboration skills with experience working crossfunctionally across different teams
Perks & Benefits:
Prose fosters inclusivity learning and diversity within our teams and workplace. Just as we celebrate unique beauty every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome we offer benefits that include:
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical dental and vision plans)
- 401k matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on site
The anticipated base salary range for this role is $175000 to $190000 annually 10 discretionary bonus and equity). Actual compensation will be commensurate with experience qualifications knowledge and skills. This role will be a hybridposition based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.
Prose Values
Intentional Inclusivity
- We know the best ideas come from open minds and willingness to listen. While our products cater to the individual an invitation into our process is always open to our community.
- We value our differences and diverse backgrounds by communicating openly managing with transparency and striving to understand one anothers perspective. Its a key ingredient to our innovation.
Connected Collaboration
- Our strength as a group will outlast our efforts as individual contributors. With offices across countries staying inventive and agile deepens our clear vision and consistent communication.
- We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven Together
- We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable resourceful and responsible. Anyone and everyone is encouraged to lead.
- We recognize that in order to continue thinking one step ahead we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.
Humanity Always
- We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our coworkers through this lens of conscious benevolence authenticity and fellowship.
- We operate with the intention of preserving resources creating an environment we can all live in for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.
Required Experience:
Director
Employment Type
Full-Time
