Marketing - Marketing Analytics AVP Based in London
Marketing - Marketing Analytics AVP Based in London
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Job Description
Role Summary:
The AVP Institutional Marketing Analytics will need to be strategic thinker with a strong analytical and technical skill set who is comfortable working with large amounts of disparate data (e.g. CRM sales marketing digital email social publishing platforms etc.. This involves partnering with marketing teams to implement and promote a standardized measurement approaches (formalising analytic methodology approaches & KPIs) create A/B tests and report and review performances. They will not simply report data but will look at data from multiple sources and create meaningful insights for the marketing business to make informed decisions. They could involve leveraging deep knowledge of the Institutional and global distribution channels to help inform marketing strategy uncover areas of opportunity develop new optimized models apply statistics to enhance the client experience lead generation pipeline analysis market segmentation etc.
Primary Responsibilities:
Using data to help drive improvements in marketing efforts such as translating analytic insights to team and leadership to ensure capabilities and analyses are well understood and tangible actionable solutions are developed as we go to market
Maintain and create dashboards and data processes to ensure data is correctly and enable selfserve analytics
Measure marketing campaigns and activities within the marketing operations department. This includes building custom analytics and standardisation of data from different platforms.
Campaign/marketing activity tracking testing creating A/B tests measuring campaign performance and comparing results to benchmarks
Collaborate with global partners to understand their inmarket programs the best practices they have used and the results they are obtaining
Provide datadriven actionable insights for campaigns and marketing programs (e.g. lead generation welcome and onboarding engagement retention)
Perform analyses of historical data to surface trends and insights using advanced analytical methods
Acquire compile and utilize structured and unstructured data and verifies its quality accuracy and reasonableness to further enhance our distribution analytics capabilities and distribution efforts
Create and documents best practices and able to mentor. Proactively expands knowledge of business and analytics and shares with team members.
Experience/Capabilities:
Requires minimum 5 years experience in advanced marketing analytics in asset management/financial services industry
Advanced degree in relevant field required (finance marketing computer science statistics applied mathematics)
Strong data analysis and logical reasoning skills with experience analysing complex datasets using SQL or other programming languages
Experience with Google Optimize Google Analytics 4 and other marketing platforms
Headson experience with BI platforms (e.g. Domo Tableau PowerBI etc.
Strong executive presence with the ability to communicate effectively with stakeholders at all levels
This role requires no regulatory designation.
Related SkillsAudience Insights Audience Segmentation Budgeting Campaign Management Collaboration Communication Continuous Improvement Mindset CustomerFocused Campaign Development Executive Presence Influence Lead and Demand Generation Marketing Analytics Marketing Channels Prioritizes Effectively Relationship Management Search Engine Marketing Test and Learn MentalityCompany Overview
Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes including fixed income listed equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm but also the insights risk management analytics and other tools and resources a truly worldclass platform provides. As a global asset manager our mission is to work in partnership with our clients to create outcomefocused solutions to help them secure their financial future. For more information about the firm please visit our website at www.nuveen
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Required Experience:
Exec
Employment Type
Full-Time
