LeadSr Growth and Retention Marketing Manager
LeadSr Growth and Retention Marketing Manager
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$ 165000 - 205000
1 Vacancy
Job Description
***** This role is based in San Francisco CA Office days are Wed and Thur *****
Who We Are
Were building the future of real estate today.
HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and loan officers to win at any step of the real estate journey whether thats finding a top agent securing a competitive mortgage or ensuring an ontime easy close.
HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple certain and satisfying for all. Our team breaks barriers every day while staying committed to HomeLightsgoals and core values which is a crucial element to our shared success.
Who You Are
Were looking for a Sr./Lead Growth & Retention Marketing Manager to own and scale marketing strategies that drive acquisition engagement and retention for our real estate agent and loan officer products. In this highimpact fullstack marketing role you will lead endtoend marketing efforts leveraging data experimentation and multichannel strategies to increase adoption and revenue.
You are a strategic resultsdriven marketer with a proven ability to develop and execute campaigns that deliver measurable impact. You have a growth mindset thrive in fastpaced environments and are skilled at blending demand generation growth marketing lifecycle marketing content strategy and sales enablement tactics to create fullfunnel marketing programs.
This role will work closely with our VP of Marketing President COO and CEO to shape and execute HomeLights growth strategy for key products.
What Youll do Here
- Own the endtoend growth and retention marketing strategy for our enterprise lender partners and loan officers optimizing for registrations demos engagement and longterm retention.
- Scale acquisition and retention efforts through multichannel campaigns including ABM webinars email SMS loyalty programs content marketing inperson events and more.
- Analyze and report on key performance metrics using insights to optimize marketing strategies and continuously improve impact.
- Develop and execute GTM strategies for new and existing products ensuring strong positioning impactful launch plans and sustained adoption.
- Lead A/B testing and experimentation to identify highimpact opportunities improve conversion rates and drive revenue growth.
- Create compelling messaging and sales enablement materials to effectively communicate HomeLights value proposition to real estate professionals.
- Develop and manage marketing assets such as landing pages product collateral email nurture sequences customer education materials and social media content.
- Partner with Sales Product Lifecycle and Design teams to align marketing efforts with business objectives and drive crossfunctional .
What You Bring
- 6 years of experience in growth marketing demand generation and/or lifecycle marketing ideally in a B2B2C fintech proptech or startup environment.
- Proven ability to develop execute and measure fullfunnel marketing strategies that drive both customer acquisition and retention.
- Expertise in demand generation growth marketing lifecycle automation content marketing and sales enablement.
- Handson experience with tools such as HubSpot Webflow Iterable Google Analytics HotJar AirTable Canva and Figma.
- Strong analytical mindset with experience using data to inform decisions optimize campaigns and measure ROI.
- Exceptional copywriting skills with the ability to translate complex products into clear engaging marketing materials.
- Excellent project management and leadership skills with the ability to collaborate across teams and manage multiple initiatives at once.
- Passion for real estate technology and growth marketing with a desire to innovate and experiment to drive impact.
- Medical (Aetna or Kaiser) Dental & Vision (Guardian)
- LongTerm Disability & ShortTerm Disability
- Hospital Indemnity Insurance Accident Plan and Employee Critical Illness (Guardian)
- 401k (Guideline) Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO including Volunteer Days to give back to your community
- Annual Anniversary Perks including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home
The following compensation information is provided to comply with job posting disclosure requirements in Colorado New York Washington and California.
Base Pay Range: $165000.00 $205000.00base pay will vary depending on several factors such as the position location qualifications of the individual market conditions and other operational business requirements.
Lets chat!
HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.
Required Experience:
Manager
Employment Type
Full Time
