Marketing Manager Outpatient Markets

Primary Purpose and Overall Objective of the Job:

The Marketing Manager Outpatient Markets role within US Clinical Outpatient Marketing team will be managing outpatient market segments to drive increased brand awareness favorability and revenue of bioMrieuxs outpatient molecular testing products. The products to be managed include the BioFire line of bioMrieux products.

The Marketing Manager will report directly to the Associate Director of Clinical Marketing Outpatient Markets and will work closely to become a market expert for the important segments of the outpatient market.. The Marketing Manager will develop a clear understanding of market drivers competitors and customer personas. The Marketing Manager will work alongside another outpatient marketing managers to align US outpatient market strategies across various market segments.

TheMarketing Manager Outpatient Marketswillplaya lead role in the development of marketing strategies objectives and tactics; and holds primary responsibility for tactical in support of marketing objectives. This position requires collaboration and engagement with key crossfunctional departments in bioMrieux including sales global customer service organization compliance legal marketing communications and marketing insights. This position will also require ownership of tactics from inception to launch that are timebound and metric driven.

The Marketing Manager Outpatient Markets position will be responsible for overseeing the successful growth through tactical of market adoption of bioMrieuxs molecular outpatient portfolio. This position will require engagement with Key Opinion Leaders (KOLs) in the industry and being the point of contact with KOLs as well as developing programs with KOLs to drive thought leadership within the industry.

TheMarketing Manager Outpatient Markets position is a hybrid position that will require up to 30 of travel including trade show support customer visits and internal meetings.

Primary Duties:

• Executes:

• Marketing tactics and programs
• Sales and Marketing training
• Tradeshows and promotional events
• Scientific and clinical advisory board meetings

Develops with minimal supervision:

• Brand objectives strategies and tactics
• Messaging strategy
• Launch strategies and training
• Sales tools
• Sales Programs
• Product collateral
• Pricing Strategy

Monitors and generates actionable insights into:

• Competition
• Market trends
• Sales performance and trends in assigned business area
• Pricing effectiveness
• Customer behaviors beliefs and attitudes
• Market opportunities
• Effectiveness of marketing strategies and tactics
• Market research and business intelligence needs
• Clinical data gaps

Interfaces works closely with and/or Manages:

• Customers
• Sales force & field employees
• Internal R&D Manufacturing Legal Quality personnel
• KOLs
• Advertising agency
• 3rd party vendors
• Company executive management

Training and Education:

• Bachelors degree in biological sciences or businessrelated field; MBA preferred
• At least 3 years of successful product/market management (in an associate product manager or product manager positions) experience preferably with diagnostic or medical products or other relevant experience
• Experience working with SaaS products and services preferred

Experience:

• Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
• Performs work under supervision and can work independently.
• Handles basic issues and problems and refers some complex issues to higherlevel staff.
• Interacts and presents technical information to audience with various levels of scientific experience.
• Familiar with Microsoft Office; PowerPoint Word and Excel and contact management databases.
• Fluent in English.

Knowledge Skills and Abilities:

• Knowledge of molecular biology microbiology immunology or virology clinical laboratory techniques is highly desired but not a requirement.
• Knowledge of or lab experience is preferred but not required.