Senior Manager Digital Strategy
Senior Manager Digital Strategy
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Job Description
Summary:
We are currently seeking a Senior Manager Digital Strategy to lead our digital team in Burnaby Toronto or Calgary.
What your team does:
Youll be part of a team that values excellence and initiative loves innovation and cares about results. As Senior Manager Digital Strategy you will lead a team of digital marketers and website developers. Your work will have an immediate and meaningful impact as the owner of our marketing websites. You will be surrounded by a talented group of highperforming marketers seasoned in SaaS and driven by collective success. This role will report to the Senior Director Inbound Marketing and Operations and work closely with demand generation customer marketing and marketing analytics teams to maximize conversion and leads from digital efforts.
Who you are:
You are a resultsdriven digital strategist who can craft and execute on customercentric website strategy that drives conversion. You are a leader who has built worldclass digital marketing teams. You are a strategic thinker and you create digital marketing plans that are grounded in data. You have a deep understanding of complex multiproduct and multiregion website funnels. You thrive on a challenge of converting millions of web visitors to revenue. You are known for your strong communication and collaboration skills and are energized by leading crossfunctional squads of growth and product marketing managers UX designers and web developers. You are a selfmotivated problem solver with a high sense of ownership known for your agility.
What youll work on:
Website Strategy and Leadership
Develop and execute a comprehensive global website and landing page strategy that aligns with Clios business objectives customer needs and competitive landscape to drive growth and maximize conversion across key audience segments.
Own Clios marketing web properties ensuring they serve as highperforming demand generation engines.
Ideate lead and prioritize highimpact digital marketing initiatives including microsites website sections and campaign landing pages collaborating crossfunctionally with marketing design web development growth content and PMM teams.
Lead build and mentor a team of web developers fostering a culture of innovation agility and performance excellence.
Conversion Rate Optimization (CRO)
Direct website conversion rate optimization strategy working closely with the Senior Website Conversion Manager Senior UX Designers and Web Analysts to improve user journeys and business outcomes.
Own the website conversion rate metric setting ambitious goals and operationalizing experiment learnings into scalable optimizations globally that enhance user experience and conversion.
SEO Strategy &
Lead the development and of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and nonbranded keywords driving organic traffic growth alongside our inhouse SEO content team
Analytics & Marketing Technology
Own website analytics and performance measurement identifying trends conversion opportunities and dropoff points to enhance user journeys.
Partner with the Senior Web Analyst to maintain an advanced analytics framework ensuring datadriven decisionmaking for website optimizations.
Oversee and optimize Clios Digital tech stack
What you may bring:
8 years in website strategy digital marketing or CRO with 3 years in leadership roles.
Proven track record of owning and optimizing highperforming marketing websites driving conversion and user engagement.
Expertise in CRO A/B testing UX optimization and technical SEO to improve organic rankings and lead generation.
Strong experience with web analytics and marketing tech including Google Analytics GSC Intellimize and CMS platforms like Wordpress.
Ability to lead crossfunctional teams (web dev UX content growth) and align website strategies with business goals.
Proficiency in website performance accessibility and frontend collaboration (HTML CSS JavaScript familiarity).
Datadriven mindset excellent communication and ability to execute multiple highimpact projects in a fastpaced environment.
Strong presentation and communication skills to distill results into actionable insights and recommendations for executive stakeholders.
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and highperforming culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with toptier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higherperforming teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture atclio/careers
Required Experience:
Senior Manager
Employment Type
Full-Time
