Director of Sales and Marketing

Join Our Team as the Director of Sales and Marketing at DoubleTree by Hilton!

Are you a highly motivated and resultsdriven sales director with a passion for hospitality Do you have a proven track record in sales and marketing and a strategic mindset for driving revenue growth If so we invite you to bring your expertise to our DoubleTree by Hilton hotel. As the Director of Sales and Marketing you will lead our efforts to drive revenue enhance guest experiences maximize occupancy and elevate our brand presence. You will be responsible for directing all sales activities producing and implementing action plans analyzing market trends and procuring new business. Join us in creating memorable stays and making a lasting impact in the hospitality industry.

About Us:

The Doubletree by Hilton Rochester features an open glass enclosed tropical atrium setting and we are excited to announce a new renovation in 2025! In addition to having a fullservice restaurant on site with 249 guestrooms along with over 12000 sq. ft of meeting space.

We are conveniently located off I390 and north of the New York State Thruway in addition to downtown Rochester and the Rochester International Airport.

AFP Management is a Franchise Company who focuses on the providing a culture within the Hilton Brands for Excellence. Specifically we look for demonstration of these Values:

• Hospitality Were passionate about delivering exceptional guest experiences.
• Integrity We do the right thing all the time.
• Leadership Were leaders in our industry and in our communities.
• Teamwork Were team players in everything we do.
• Ownership Were the owners of our actions and decisions.
• Now We operate with a sense of urgency and discipline

In addition we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What youll be doing:

• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
• Produces the annual Revenue Plan in conjunction with Executive Committee membersSales and Marketing budgets and forecasts.
• Produces implements and monitors action plans to ensure Revenue Plan objectives are achieved.
• Analyzes current and potential market trends coordinates all activities to maintain andincrease revenue through added business volume and increased rate
• Procures new and repeat business for the hotel by monitoring contact with airlines travel agenciescommercial houses private clubs and professional associations within local domestic and international markets.
• Maintains contact with planners corporate accounts incentive buyers airlines and wholesalersthrough personal sales calls telephone contacts and written communications.
• Creates and implements special programs to achieve greater productivity through increasing average rate occupancy local food and beverage banqueting sales and business volume during difficult periods
• Interacts with worldwide regional sales offices with attention to local office.
• Plans and executes sales trips to major market areas; Attends major travel functions to promote sales for the hotel.
• Ensure that the training needs of the department are identified and that within their area of control training is systematically planned implemented and evaluated according to Doubletree by Hilton standards and as specified in the Hilton Worldwide Training Standards.
• Carries out personnel related duties to include but not limited to interviewing induction appraising coaching counseling and where necessary disciplining to ensure staffing and productivity as appropriate
• Meets with guests from major producers/organizers of big events staying in the hotelto ensure customer satisfaction.
• Organizes and attends major sales/PR related functions within the hotel
• Reviews the daily business levels anticipates critical situations and plan effective solutions in conjunction with the department heads to best expedite these situations.
• Conducts Management Development and Performance Review for all sales managers and office manager
• Prepares written communication/visual presentations as required by General Managers.
• Creates and distributes promotional programs to increase hotel revenue
• Communicates market trends occupancy fluctuations and need periods to Executive
• Runs Yield Committee meeting weekly to review high and low demand periods forthe hotel and adjust ADR accordingly.
• Sets goals for each sales manager to achieve revenue plan objectives
• Builds relationships with internal and external customers to gain their commitment and support
• Understands the agendas and perspectives of others to establish mutually beneficial objectives.

Experience and skills you bring:

• Proven management abilities including but not limited to recognizing key market areas andtrends planning short and longrange goals including strategic fiveyear planning forecasting and budgeting departmental profit loss analysis sales contracts.
• Proven work record in all areas of sales and marketing including broad knowledge inall markets (i.e. meetings tour and travel incentive corporate F.I.T.
• Strong administrative skills to establish and evaluate actions plans structure of sales effortsand allocation of resources to achieve desired results.
• Strong communication skills including public speaking and presentation and preparation of written communication.
• Strong interpersonal skills for building an effective sales and marketing team while creatinga healthy environment for productivity.
• Strong leadership skills to make things happen by addressing important issues and act as acatalyst for change and continuous improvement.
• Strong motivational skills to move team beyond challenges and obstacles and enable themto achieve results and be successful
• Strong organizational knowledge to improve professional competence and increase contributionsto the hotel.
• Strong organizational strategy skills to maximize profitability for both the short and longterm which requires prudent longterm thinking.
• Proficiency in Delphi Word Excel PowerPoint.
• Ability to enforce hotels standards policies and procedures with hotel staff.
• Ability to prioritize and organize work assignments; delegate responsibilities.
• Ability to promote positive work relationships with all departments
• Ability to ascertain departments training needs and provide such training
• Ability to be a clear thinker analyze and resolve problems exercising good judgment.
• Ability to ensure security and confidentiality of employees hotel information
• Ability to build a cohesive sales and marketing team while creating a healthy environmentfor productivity.
• Ability to establish a climate within the sales and marketing department for open communication.
• Ability to communicate the hotels vision of being the leading hotel in the community
• Ability to motivate your team and enable them to achieve results and be successful
• Ability to prepare written communication and conveying information clearly and effectivelythrough both formal and informal documents.
• Ability to speak efficiently conveying ideas and vision in a clear and concise manner.
• Ability to make decisions that enhance the hotels financial position
• Previous training in other hotel departments preferably front office and food and beverage.

Physical Requirements:

• Long hours sometimes required.
• Light work Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently or constantly to lift carry push pull or otherwise move objects.

Education & Experience:

• College degree or equivalent experience
• Minimum 35 years experience as Director of Sales and/or Marketing in a large group/convention segment.

Benefits:

• Medical Dental Vision
• Voluntary Life Insurance Voluntary LongTerm Disability
• 401k Plan
• Paid Time Off
• 7 Paid Holidays
• Go Hilton travel program: 100 nights of discounted travel
• Complementary Lunch or Dinner every work day

Were anequal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status. In accordance with New York States Pay Transparency Law (New York State Labor Law Section 194b) which requires private employers with four 4 or more employees to include a range of pay for all advertised jobs promotion or transfer opportunities. This position pays between $100000 and $110000 annually dependent on experience.