Annual Giving Direct Marketing Gift Officer

• 60 Annual Giving Direct and Digital Marketing
  • Build and implement strategic and tactical plans for achieving annual giving goals and metrics.
  • Develop and maintain understanding of best practices and industry trends around direct marketing practices.
  • Serve as liaison to direct marketing vendors and other contractors to create and implement full year direct marketing strategies and plans to ensure of fundraising appeals and achieving fundraising targets.
  • Manage relationship with direct marketing vendors providing the daytoday coordination and approval between vendors and External Affairs.
  • Develop annual giving budget and manage expenses within approved budget for direct marketing efforts.
  • Manage internal and thirdparty peertopeer virtual events by working with event organizers assessing needs and coordinating appropriate technical support.
  • Produce online donation forms peertopeer virtual campaigns matching gifts campaigns and appropriate processes within each to include fund restrictions direct and digital marketing specific prospect list builds.
  • Manage sustainer monthly gift campaigns to include communication cultivation solicitation and stewardship activities for monthly donors.
• 30 Annual Fund Reporting and Stewardship
  • Collect analyze and report on data to inform annual giving strategies and evaluate their impact and success. Manage dashboards concerning annual giving and virtual campaigns.
  • Support stewardship and donor relations activities including the use of platforms supporting broadcast email video capabilities and drip marketing campaigns.
  • Participate in Prospect Management initiatives to deepen individual portfolios and build an overall donor pipeline by identifying prospects for monthly giving and prospects that are ready to be in the research phase for capacity growth.
  • Capture new information for entry into our donor data base regarding Monthly donors interests relationships life events and information about capacity for philanthropic giving.
• 10 Database and operational Support
  • Collaborate with Data Base Manager and CRM provider on best practices and implementing innovative tools concerning the annual giving program.
  • Collaborate on support and attend Food Bank special events like Celebrity Chef. Represent the Food Bank at various speaking engagements and check presentations.

• Knowledge and Experience in Annual Giving Fundraising.
• Demonstrate experience in direct marketing and prospect segmentation.
• Demonstrated experience with planning and project management in fundraising environment.
• Experience working with vendors.
• Understanding of and comfort with data bases.
• High level of attention to detail and accuracy.
• Strong oral and written communication skills.
• Ability to represent FBH with professionalism and customer service skills when interacting with donors stakeholders and vendors.
• Proficient at task management and oversight including the ability to prioritize and manage multiple tasks be flexible and meet deadlines.
• Ability to troubleshoot complex issues and problem solve.
• Works well and effectively with others on collaborative projects.
• Ability to work independently
• Familiarity with statistics and reporting
• Curiosity and research skills
• Must be able to always maintain confidentiality.

• Bachelors degree required.
• 3 years previous annual giving and nonprofit experience required.
• Three years experience in working with data bases preferred.
• Strong proficiency in Microsoft Office is required with exceptional skills using Excel.
• Lived experience with the impacts of systemic racism or marginalization is a plus.

Required Experience:

Unclear Seniority