Head of Digital Product

OVERVIEW:

Are you our next Head of Digital Product Were looking for someone to join our Digital marketing team tolead and support a team of Product Managers driving the strategy development and optimisation of our global digital products. This role is instrumental in shaping our eCommerce ecosystem across our website and app ensuring a seamless engaging and highperforming digital experience for our customers.

This role will oversee strategic focus areas including driving confidence in purchase decisions through optimised product pages recommendations promotions and checkout experiences. Youll also enhance product discovery and differentiation via search merchandising content management and personalised engagement. Additionally youll lead initiatives that strengthen customer relationships loyalty and omnichannel experiences while evolving our Training App to deepen community engagement.

WHAT YOULL BE DOING:

• Define and execute the Digital eCommerce product strategy ensuring customercentric innovation that drives engagement and revenue.
• Actively support the team in translating strategic objectives into executional roadmaps ensuring highvelocity testing iteration and optimization.
• Own and evolve the value proposition for Gymsharks digital channels balancing customer needs with business objectives.
• Act as a strategic thought partner across technology UX engineering data and commercial teams aligning digital product investments with Gymsharks growth strategy.
• Ensure seamless customer journeys from product discovery to postpurchase engagement leveraging AI firstparty data and personalization strategies.
• Shape the technology strategy for eCommerce ensuring systems are scalable efficient and aligned with business needs while making build vs. buy assessments.
• Own the commercial performance of Gymsharks digital product portfolio ensuring product decisions directly drive revenue growth conversion improvements and customer lifetime value.
• Partner with finance teams to evaluate digital investments business case viability and ROI for new initiatives.
• Lead CRM & loyalty initiatives working with crossfunctional teams to maximise engagement retention and LTV.
• Establish a clear product development framework ensuring PMs have the tools training and mentorship needed to execute at a high level.
• Champion best practices in backlog management agile delivery and experimentation driving a culture of learning and iteration.
• Identify and prioritize highimpact opportunities ensuring strategic investments drive measurable outcomes in conversion engagement and customer retention.
• Foster a highperformance growthoriented culture mentoring and developing Product Managers to scale their impact and career progression.

WHAT YOULL NEED:

Essential Criteria:

• Extensive experience in digital product management eCommerce or a related field with a focus on consumer engagement and digital sales growth.
• Proven ability to lead multiple product development tracks balancing speed with strategic impact.
• Strong track record in conversion rate optimisation PDP innovation checkout experience improvements and customer engagement.
• Deep expertise in firstparty data strategies AIdriven personalisation and commercial data analysis.
• Handson experience with A/B testing AIpowered recommendations and CRMdriven engagement strategies.
• Strong stakeholder management and leadership skills ensuring alignment and across teams.
• Ability to define and assess business cases P&L impact and revenuedriving initiatives.
• Experience mentoring and coaching Product Managers driving excellence and career development.
• High attention to detail excellent project management skills and ability to balance strategic vision with tactical .

WHAT YOU COULD ALSO HAVE:

• Background in Retail Fashion or eCommerce industries.
• Experience working with AIdriven personalization tools CRM platforms and loyalty frameworks.
• Exposure to data science experimentation frameworks and automationdriven optimisations.
• Passion for creating seamless digital shopping experiences leveraging AI automation and data to drive engagement and revenue.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ Solihull UK.

CLOSING DATE: Tuesday 8th April 2025.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .

ABOUT US.

Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.

THE PERKS.

Competitive Win Together Lose Together Bonus
Choice of Private Medical Insurance or Healthcare Cash Plan paid for by us!
25 days holidays your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative creative and inspiring working environment
Employer pension contributions up to 7
Life Assurance at four times your basic salary
50 Gymshark Discount
Gymshark Gift Card for each year of service
Discounts Cashback and Savings programme
Financial Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when youre physically and mentally unwell
Very Generous Family Leave package we support you extending your family
Refuel Healthy fresh food at GSHQ
Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free onsite parking

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