Assistant Vice President of Advancement and Marketing

SUMMARY

The Assistant Vice President of Advancement and Marketing (AVPAM) also serves as the Chief Development Officer (CDO). The AVPAM leads and supervises the implementation of HACU policies goals and objectives set by the President & CEO and the Governing Board. The AVPAM leads and supervises senior staff and is responsible for designing and implementing comprehensive advancement programs and in developing talented team members. The incumbent oversees the Member Services Development Conferences & Events and Communications & Marketing departments and the Capital Campaign. The following duties will be executed personally or through direct reports.

HACUS MISSION:

To Champion Hispanic Success in Higher Education

The Hispanic Association of Colleges and Universities fulfills its mission by:

• promoting the development of member colleges and universities;
• improving access to and the quality of postsecondary educational opportunities for Hispanic students; and
• meeting the needs of business industry and government through the development and sharing of resources information and expertise.

BENEFITS

• HACU offers a friendly work environment and a generous companypaid benefits plan. Compensation is commensurate with qualifications and experience.
• 15 company paid holidays.
• Employerpaid GroupTerm Life AD&D LongTerm and ShortTerm Disability and Paid Parental Leave benefits
• Generous employerpaid contributions toward healthcare plan expense
• 403(b) employer contributions (no match required) starting at six months of service.
• Employee Assistance Program
• Optional Dental Vision Legal and Identity protection and optional Accident Cancer Hospital Indemnity and Dependent Life Insurance plans.

EDUCATION AND/OR EXPERIENCE

• Masters degree is required with five years of managerial experience. Terminal degree is preferred.
• Requires working knowledge of public and private higher education and administrative experience.
• Prior management experience in nonprofit organizations and fundraising from corporations federal agencies and private foundations is a plus.
• Strong verbal and written communication abilities including a strong comfort level with public speaking and excellent presentation skills. Spanish language proficiency is preferred but not required.
• Must be able to effectively communicate and present information to staff external stakeholders media representatives and the public in a manner that reflects HACUs culture mission and strategic objectives.
• Must be able to read analyze and interpret general business periodicals professional journals research reports technical procedures and governmental regulations.
• Strong computer literacy with proficiency in Microsoft Office Suite collaboration tools (Teams Zoom) CRM and marketing platforms content management systems (WordPress) and data tools (Excel Qualtrics).
• Must demonstrate a breadth of diverse leadership capabilities and qualifications including the ability to collaborate with peers coach and develop subordinates and design work methods that encourage staff to work cooperatively to achieve meaningful outcomes and support HACUs culture mission and values.
• Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions percentages ratios and proportions to practical situations. Familiarity with developing and conforming to an annual office budget.
• Strong organizational and time management skills with the ability to manage multiple projects within deadlines and high attention to detail.
• Creative problemsolving skills with the ability to remain composed under pressure and meet challenges with resourcefulness and provide alternative solutions.
• Must be able to travel.

QUALIFICATIONS

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work collaboratively and strategically in a team environment with all levels of professional technical and administrative staff to ensure the fulfillment of HACUs mission goals and objectives.
• Provides leadership and senior management for various designated departments including Member Services Development Conferences & Events and Communications & Marketing and the Capital Campaign. Leads the integration and development of projects programs and services across the departments within the Advancement portfolio.
• Directs and evaluates staff under his/her direct supervisory responsibility on the planning development and implementation of short and longterm operational plans to meet the strategic goals and objectives of the departments under his/her supervision and HACU.
• In collaboration with the HACUs Member Services Department develops and implements strategies to recruit new HACU members in all categories and to retain current members. Implements current and new member outreach benefits and services. Continuously evaluates the needs of members and tailors strategies to meet those needs. Ensures member and membership revenue goals are met and exceeded.
• Leads HACUs Development department staff in the planning and of fundraising initiatives that utilize best practices in managing an extensive portfolio that includes annual giving major gifts corporate and federal sponsorships and foundations to meet annual fundraising goals. Ensures dynamic processes in all phases of donor identification cultivation solicitation and stewardship. Collaborates and strategizes with internal and external stakeholders on fundraising activities. Oversees all development outreach and marketing services of prospective donors for unrestricted and special project funding including conference sponsorships and partnerships. Leads the engagement and solicitation of the HACU alumni.
• In coordination with the Conferences & Events Department develops and implements strategies to increase registrations exhibitors and professional and student participants during our annual conferences legislative forums and biannual international conferences. Reviews all logistical promotional and programmatic strategies for all HACU conferences and events.
• In collaboration with the Communications & Marketing Department develops and implements strategies to disseminate information and messaging through social media member advisories media releases website and other communication channels. Oversees the development and production of all digital and printed publications such as newsletters magazines conference publications promotional products and white papers. Provides guidance in the development of messages and communications on behalf of the HACU President and CEO.
• In partnership with the Development team develops and implements strategies for the HACU fundraising campaign to promote and secure resources for the eight HACU Institutes and new HACU headquarters.
• Serves as a member of the HACU executive team providing leadership in the development and of special initiatives committees and task forces as assigned by the President and CEO. Acts as a liaison creates reports and offers support for the activities and committees of the HACU Governing Board.
• Oversees that the responsibilities authorities and accountability of all direct reports are defined understood and executed appropriately.
• Ensures that all departmental activities and operations are carried out in a timely and effective way.
• Safeguards all HACU memoranda of understanding and other such partnership agreements and consults with related HACU staff in charge of the respective department to assess their appropriate implementation and seek their renewal before expiring.
• Performs other duties as assigned by the Senior Vice President for Planning and Advancement and the President and CEO of HACU.

SUPERVISORY RESPONSIBILITIES

Responsible for the overall direction coordination and evaluation of the following department heads: Member Services Development Conferences & Events and Communications & Marketing. Supervises assigned personnel in accordance with organizational policies and applicable federal and state laws. Core responsibilities include interviewing hiring and training employees; planning assigning and directing work; evaluating performance; administering rewards and disciplinary actions; and addressing complaints and resolving issues.

PHYSICAL DEMANDS & WORK ENVIRONMENT

• Standard work schedule is 40 hours per week; however extended hours may be required including evenings and weekends. This is an exempt position and is not eligible for overtime pay.
• Conferences and events may occur in hotel or convention center settings requiring flexible schedules and extended hours including weekend and evening work.
• Primary work environment is inperson at an office setting
• Must be able to occasionally lift and move items weighing up to 15 pounds.
• Requires close vision and the ability to operate a computer and other standard office equipment on a continual basis.
• Must be able to remain stationary for extended periods and reposition self as needed to perform job functions.
• Responsible for maintaining the security of HACUissued equipment software data and supplies.
• Must be able to pass a criminal background check.
• Frequent travel is required to fulfill essential job duties.

REASONABLE ACCOMMODATION

In accordance with the ADA and other applicable laws reasonable accommodation will be made to enable a qualified individual with a disability to perform the essential functions of the job.

Relocation assistance is not available for this position.

EEO STATEMENT

The Hispanic Association of Colleges and Universities (HACU) believes that equal opportunity for all employees and applicants is important for the continuing success of our organization. As an equal opportunity employer HACU is committed to a policy that provides equal employment opportunities to all employees and applicants for employment without regard to race color sex religion national origin ancestry age marital status pregnancy medical condition including genetic characteristics physical or mental disability veteran status gender identification and expression sexual orientation and to make all employment decisions so as to further this principle of equal employment opportunity. HACU will not discriminate against any employee or applicant for employment because of race color sex religion national origin ancestry age marital status pregnancy medical condition including genetic characteristics physical or mental disability veteran status gender identification and expression sexual orientation and will take affirmative action to ensure that applicants are offered employment and employees are treated during employment without regard to these characteristics. If you are interested in applying for employment and need special assistance or accommodation to apply for a posted position contact our Human Resources department via phone ator via email at

For HACUs full Equal Opportunity Policy Statement click here.

ADA STATEMENT

The Hispanic Association of Colleges and Universities (HACU) is committed to the full inclusion of all qualified individuals. Consistent with the Americans with Disabilities Act (ADA) the HACU will provide reasonable accommodation when requested by a qualified applicant or employee unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment including the application process. If reasonable accommodation is needed during the application process please email For more information regarding the Americans with Disabilities Act click here.