Director Marketing DM1
Director Marketing DM1
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Description
Job Title:
Director Marketing (DM1
Location:
San Diego CA / Hybrid / Remote
Position type:
FLSA:
Full time
Exempt
Department:
Finance ID:
Marketing Brand
Profoundly Improve Peoples lives by Revolutionizing the Delivery of RNA Therapeutics
At Avidity Biosciences we are passionate about the impact of every employee in realizing our vision of improving peoples lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed solutionoriented thinker join us in making a difference and become part of our growing culture that is integrated collaborative agile and focused on the needs of patients.
Avidity Biosciences Inc.s mission is to profoundly improve peoples lives by delivering a new class of RNA therapeutics Antibody Oligonucleotide Conjugates (AOCs). Utilizing its proprietary AOC platform Avidity demonstrated the firstever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1 Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered inSan Diego CA.For more information about our AOC platform clinical development pipeline and people please visitwww.aviditybiosciencesand engage with us onLinkedInandTwitter.
The Opportunity
The Director Marketing will be responsible for developing and executing marketing strategies to support the commercial success of our DM1 (Myotonic Dystrophy Type 1 product portfolio. This role involves collaborating with crossfunctional teams to help drive product launches market penetration and brand awareness. The ideal candidate will possess deep knowledge of the biotechnology and rare disease markets with a proven track record in marketing strategy product management and team leadership.
What You Will Contribute
Strategic Marketing:
Actively engage in the development of the DM1 strategic brand plan and market research plan to identify growth opportunities and ways to build competitive advantage including shaping market analysis and competitive positioning.
Contribute to the development and implementation of integrated launch plan and launch readiness
Manage premarket commercialization development and postcommercialization marketing efforts across key customer segments and channels.
Brand Management:
Drive implementation of disease and brand campaigns including the development of core messaging and ensure consistency across all channels.
Lead the development and U.S. implementation of core promotional initiatives and materials for key stakeholders with a focus on healthcare professionals.
Oversee the development and of marketingspecific activities related to medical conventions exhibits and trade shows.
Manage materials projects and resources through the internal review committee process (PRC); work collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PRC.
Partner with Marketing Operations to develop a robust speakers bureau including speaker management creation and of ongoing training for promotional speakers and development of promotional & nonpromotional slide decks.
Lead development of commercial congress activities including at major scientific and advocacy congresses including nonpromotional and promotional material .
Partner with training in the of new training materials or initiatives including future sales meetings or POAs.
Collaborate with the digital marketing team to ensure strategic alignment across all marketing plans and initiatives. Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
Crossfunctional Collaboration:
Collaborate with multiple functional groups across the organization including but not limited to Medical Affairs Regulatory Affairs Market Access Operations Legal Patient Advocacy and Sales to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
Build and maintain strong relationships with external stakeholders including patient advocacy groups healthcare professionals and key opinion leaders to enhance brand recognition credibility and loyalty within the DM1 community.
Budget Management:
Responsible for the management of multiple Agency Partners including management of associated budgets forecast and accruals and vendor contracts to ensure efficient allocation of resources to maximize ROI.
Compliance
Ensure all marketing activities comply with regulatory and legal requirements including promotional review processes advertising standards and industry guidelines.
What We Seek
Bachelors degree in marketing business life sciences or a related field is required. An advanced degree (MBA MS) is preferred.
10 years of experience in marketing within the biotechnology or pharmaceutical industry with a focus on rare diseases or specialty markets.
Proven track record of successful product launches and brand management in a highly regulated environment; launch experience is required.
Previous HCP marketing experience required including demonstrated leadership in campaign development medical marketing and speaker bureau management.
Previous experience with DM1 or other neuromuscular disorders is a plus.
Exceptional strategic thinking analytical and problemsolving skills.
Ability to quickly understand and communicate all clinical data/publications to support business objectives.
Strong communication and presentation skills with the ability to engage and influence internal and external stakeholders.
Experience in digital marketing including content strategy social media and digital analytics is a plus
Ability to thrive and work collaboratively in a fastpaced entrepreneurial matrixed environment and manage multiple priorities effectively.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
Requires up to approx. 30 travel.
What We Will Provide To You
The base salary range for this role is $223250 $246750. The final compensation will be commensurate with such factors as relevant experience skillset internal equity and market factors.
Avidity offers competitive compensation and benefits which include the opportunity for annual and spot bonuses stock options and RSUs as well as a 401(k) with an employer match. In addition the comprehensive wellness program includes coverage for medical dental vision and LTD and four weeks of time off.
A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees opportunities for jobspecific training offered by industry and an education reimbursement program.
Avidity Biosciences
10578 Science Center Dr. Suite 125
San Diego CA
92121
O:
F:
Required Experience:
Director
Employment Type
Full-Time
