Marketing Manager
Marketing Manager
Posted on :
04-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
04-04-2025
Job Description
Summary
The Marketing Manager is responsible for taking the lead responsibility on improving marketing efforts for our dealerships. Your overarching goal is to drive more customer opportunities (phone chat web form email response) that will eventually develop into a Sale or Service opportunity.
Responsibilities
Daily:
Update all tasks with notes of progress and track all deliverables inside of our productivity management software.
Content for Social Media posts daily. (Review data from Social Dealer Software on quality and engagement of posts).
Work with Marketing Agency daily on pending or potential tasks.
Weekly:
Review Dealer Website for opportunities.
Review 3rd Party companies for opportunities.
Ensure there is consistency of offers across social media website 3rd party sites digital mail email etc.
Ensure there is consistency of look/feel across social media website 3rd party sites digital mail email etc. Promote video content development in the dealership (testimonials vehicle presentations staff videos service videos etc..
Identify opportunities with the assistance of Vista Dash or other reporting tools and create an action plan that can be reviewed with MD & GM.
Provide a weekly summary of all accomplishments delays and areas that MD can assist with.
Monthly:
Obtain New offers from GM and Sales Managers and either update yourself or ensure management team is updating the Offers Google Doc.
Communicate the latest offers to our Marketing Agency and review our offers with our competitors to look for opportunities we could be missing.
Build and maintain relationship with key stakeholders.
Develop and executive marketing strategies as needed.
Join meetings for performance reviews regarding to marketing activities (website performance paid search social budget review etc.
Organize monthly internal meetings with Executive Team GM or Sales Manager to review local strategies and relevant KPIs.
Audit store budget. Add/Replace any vendors that are/not being used by the dealership. Use this to form an opinion on if we are maximizing the use of that vendor and achieving an ROI that is acceptable to the dealership. Look for duplication across vendors to reduce expenses.
Review & study automotive resources like Automotive News CBT News etc. to stay ahead of the competition and create action plan items that we can develop for our dealerships.
Plan/oversee any special projects (i.e. Event at the dealership) with MD & GM. Make sure that we maximize content for Social Platforms.
Ensure that GM is receiving Reputation/Review Alerts as they occur across our platforms and that we are addressing potential issues.
Perform Monthly Checklist given by the MD.
Update Monthly KPI Tracking Report.
Evaluate results of each activity and conduct postevent analysis
Qualifications
Minimum of three 3 years in a similar role preferably in automotive industry
Bachelors degree in Communication Marketing or related field
Proven experience in engaging educating and motivating targeted audiences
Knowledge of latest trends and best practices for marketing specially in social platforms
Bilingual English/Spanish highly preferred
Key skills:
o Strong communication
o Sales
o Presentation
o Management
o Strong analytical skills
o Leadership
o Incentive
o Attention to detail
o Goaloriented
o Multitasking
o Flexible and creative under pressure
o Strong budgeting Internet and computer skills
o Vendor management
Event coordination: experience with large and small intimate events
Comfortable interacting with UHNWI (Ultra High Net Worth Individuals)
Solid knowledge of analytic tools
Proven ability to network (e.g. find new event locations and ideas themes and concepts and work well with OEM reps)
$55000 $60000 a year
Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity color religion national origin gender sexual orientation/transgender status age disability martial/parental status citizenship status military status political affiliation and/or beliefs pregnancy order of protection status or other nonmerit status.
We are an employer who participates in the Everify program with the Department ofHomeland and Security.
Required Experience:
Manager
Employment Type
Full-Time
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