Brand Specialist
Brand Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We Put the World on Vacation
Travel Leisure Co. is the worlds leading vacation ownership and travel membership company with a dynamic and growing portfolio of resort travel club and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.The Brand Strategy group has an opening for a toptalent Brand Specialist to join our global multibrand team. In this role you will be pivotal in developing and maintaining our brand vision and strategy for the Travel and Membership business. A passionate and collaborative thinker you will partner with the business on brand marketing ensuring alignment with their objectives. Armed with superior communication and organizational skills you will manage a variety of tasks in a fastpaced environment serving as the liaison with internal stakeholders and external agencies to meet brand project deadlines. This is a hybrid role in office MondayWednesday and remote Thursday & Friday.
How Youll Shine
- Partner with the business on brand strategy by supporting the vision of brand strategies ensuring alignment with goals and measurable outcomes.
- Contribute to the development and distribution of essential brand foundations.
- Monitor and improve brand health by tracking analyzing and reporting on brand performance metrics such as awareness sentiment engagement and perception to make strategic recommendations.
- Leverage data for decisionmaking by using consumer insights competitive analysis and industry trends to inform brand strategies and make recommendations to the business.
- Collaborate across teams by working closely with marketing digital marketing analytics and communications to align brand efforts with business needs.
- Drive partner and stakeholder engagement by working with internal and external stakeholders to ensure consistent brand positioning and align to business objectives.
- Ensure brand integration with the larger enterprises and maintain consistency in brand positioning and messaging by working with communications and legal.
- Optimize budget utilization by assisting in managing brandrelated budgets to maximize impact while ensuring cost efficiency.
- Develop detailed brand briefs to support strategic initiatives and recommendations.
- Manage resource and project timelines to ensure timely deliverables and .
Travel Requirements
Limited travel required. Approximately less than 15 of time. This could include but not limited to site visits production shoots marketing events and continuing education opportunities.
What Youll Bring
- Bachelors degree in Marketing Advertising Communications or related field.
- 24 years of experience in brand strategy or business performance analysis with hospitality or travel industry or retail/ecommerce.
- Demonstrated analytical skills with experience in brand performance measurement consumer research and market analysis.
- Proven ability to develop and execute brand strategies that drive measurable results.
- Experience with brand tracking tools market research and data analysis.
- Demonstrated project management skills with the ability to manage multiple priorities.
- Excellent verbal and written communication skills with the ability to present insights and recommendations to leadership.
- Ability to work crossfunctionally to align branding efforts with business objectives.
- Proficiency with Microsoft Office Adobe Creative Suite and Project Management Software.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How Youll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position paid time off parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements including tenure speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel Leisure Co. Here youll find an inclusive environment where we deliver excellence and take time to have fun celebrate together and support one another. Were always looking ahead to whats next and how we can strengthen our business its neighboring communities and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to including the title and location of the position for which you are applying.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
