E-commerce Category Manager France Benelux all genders
E-commerce Category Manager France Benelux all genders
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Job Description
As the Category Manager at zooplus you will define and implement a comprehensive annual category strategy that encompasses key commercial dimensions to drive business growth. This includes developing local campaign and promotional plans.
Working closely with the Country Head you will ensure the category strategy aligns seamlessly with the broader country or cluster plan for the year incorporating Business Unit processes LE forecasting OBF strategy and promotional planning.
Collaboration with central teams and departments such as Visual Merchandising (VM) Marketing Pricing and CRM will be essential to shape strategies and actions informed by local market insights.
A deep understanding of category dynamicscustomers market trends and competitorswill enable you to identify growth opportunities and address potential challenges.
Additionally you will continuously analyze key business KPIs across sales category customer and product dimensions taking corrective actions as needed to optimize performance.
Key responsibilities:
Pricing:
- Recommends adjustments and exceptions of local prices on brand/product level from defined global pricing strategy. Special focus on OBF by defining the right sources of business.
Promotions:
- Create a fullyear promo plan accounting for category dynamics and relevancy and align local actions with central promotions team (complementary to global central campaign calendar) and Country / Cluster Head.
- Actively monitor campaign / promo performance and track budget spend vs. local plan.
- Run topical/brand/product promotions on short notice depending on business need.
Shelf management:
- Contribute to the business strategy and requirements to the Product team for product sorting in PLP and search results in coordination with the rest of Category Managers (through SME).
- Contribute to the business strategy and requirements to the Product team for Upselling and
- Crossselling through the product recommendation boxes in coordination with the rest of the Category Managers (through SME).
- Special focus on OBF visibility.
- Collaboration with Graphics and Shop OPS teams for categoryrelated banners.
- Provide inputs for a continuous QA process to Shop Operations and signsoff (if needed) any adjustment in the category content.
KPIs:
- Revenue (Net Sales) and margin (CM1 of the category brands and products
- Share of wallet in the category (AOF AOV Volume)
- Customer acquisition and retention in the category (and specific key brands)
- Promo Spend and efficiency
- Availability and OOS of key brands/products (in collaboration with VM)
- Traffic and Conversion (in collaboration with Growth Manager and central teams)
This role will be based in our Madrid office were hybrid work environment and we work 60 onsite and 40 home office.
Qualifications :
- Relevant experience in a similar FMCG / eCommerce environment ideally within pet sector
- Strong commercial and technical skills with deep understanding of the different core business functions and how they work together
- Excellent teamwork and communication skills with the proven ability to influence at all business levels
- Ability to understand customer needs and market requirements as well as intuitive feeling for brands and trends
- Proficieny in English and Native level of French or Dutch language
- Hard working with a handson resultsfocused approach
- High analytical and numerical competency
Additional Information :
Additional Information:
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60 inoffice 40 remote collaborating with colleagues across locations.
Our benefits:
20 discount in our zooplus shop
Internal and external training
Team events
#LIHybrid
28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
