Copywriter
Copywriter
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Job Description
Job Title
CopywriterAgency
Texas A&M University TexarkanaDepartment
University AdvancementProposed Minimum Salary
$3666.66 monthlyJob Location
Texarkana TexasJob Type
StaffJob Description
The Copywriter under general supervision creates and maintains an effective and efficient support structure for projects including the creation of materials and deliverables to be used digitally and in publications for marketing and recruiting purposes. The position will facilitate outreach story efforts and content creation while also supporting University Advancement efforts including social media alumni and media relations. The Copywriter will ensure consistent brand voice and tone across all communication mediums.
Salary information: The expected salary for this position is $44000.00 annually.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Research interview and write content for relevant marketing and advancement materials.
- Develop compelling copy for student recruitment materials such as brochures emails websites and social media posts to attract prospective students.
- Ensure all written content aligns with the institutions tone voice and branding guidelines reflecting its mission and values.
- Write edit and update content for the institutions website ensuring clarity and relevance to the target audience.
- Craft persuasive and engaging email content for prospective students alumni donors and other stakeholders tailored to various stages of the marketing funnel.
- Assist in creating engaging captions posts and ad copy for the institutions social media platforms aligning with campaigns and key institutional priorities.
- Write ad copy for online and offline marketing channels including display ads payperclick campaigns and traditional media like flyers posters and billboards.
- Assist with creating internal communications such as newsletters memos and announcements to keep faculty staff and students informed.
- Develop feature stories profiles and testimonials that highlight student achievements faculty expertise alumni success and institutional impact.
- Work closely with team members and other departments to create cohesive marketing materials.
- This document represents the major duties responsibilities and authorities of this job and is not intended to be a complete list of all tasks and functions. Other duties may be assigned
KNOWLEDGE SKILLS & ABILITIES:
Minimum Qualifications
- Bachelors degree or any equivalent combination of education and experience.
- Three years of communications and/or marketing experience.
- Knowledge of word processing and spreadsheet applications
- Ability to multitask and work cooperatively with others.
- Strong verbal and written communication skills.
- Strong interpersonal skills and organizational skills.
- Ability to present information clearly and concisely.
Preferred Qualifications
- Knowledge of media advisory and press release composition.
- Experience developing comprehensive communication plans.
- Experience optimizing web content for search (SEO).
Other Requirements
- Strong knowledge of and ability to write professional communications in the appropriate format and style for multiple mediums including web social media and print.
- Ability to manage all aspects of assigned projects including concepts timelines budgets communications deadlines and quality control.
SUPERVISION OF PERSONNEL:
This position generally does not supervise employees.
OPEN UNTIL FILLED.
To apply: Upload your cover letter resume and 3 professional references contact information with one reference being a supervisor/manager in the questionnaire section of your application.
Please remember once you submit your application you will not be able to revise or upload any documents. If you have any questions about uploading or a revision to your application you may contact .
All positions are securitysensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
Employment Type
Full-Time
