Remote Manager Marketing SEO Analytics and Optimization
Remote Manager Marketing SEO Analytics and Optimization
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Our colleague experience is an area of obsessive focus. At DeVry University we care about you. Because only through you can we deliver our unique Care Formula to our learners and partners.
Opportunity:
We are looking for a dynamic Manager Marketing SEO Analytics and Optimization to research develop and implement effective search engine optimization efforts to drive organic traffic and improve our online presence.
As you work to enhance our websites online visibility you will apply indepth research practices to identify opportunities to increase search engine rankings and drive organic search traffic. You will perform indepth keyword research to target relevant terms and phrases that align with user search intent. With a keen eye for optimization you will continually analyze our websites content structure and SEO performance to identify and ensure identified keywords drive organic traffic and improve search engine ranking while maintaining alignment with business objectives.
From your deep analytical efforts you will develop and execute effective search engine optimization plans ensuring that our website ranks high in search results and attracts quality traffic. You will continually monitor website traffic and rankings to track the effectiveness of our efforts and identify opportunities. This effort will include managing onpage and offpage SEO activities optimizing keywords and phrases link building identifying technical SEO issues and proposing solutions as well as analyzing and reporting results data.
You will work collaboratively with marketing IT and other stakeholders ultimately leveraging datadriven insights cuttingedge SEO tools and crisp project management capabilities to contribute to our companys growth and success.
.
Responsibilities:
- Ideate and identify relevant seed keywords based on business offerings and target audience.
- Utilize advanced dedicated keyword research tools (e.g. Google Keyword Planner SEMrush Ahrefs etc. to discover highvolume lowcompetition keywords.
- Interpret complex data from keyword research tools to make informed decisions.
- Analyze search intent to identify the right keywords for different user queries and identify longtail keywords with high conversion potential.
- Identify underperforming keywords and build plans to optimize for improvement accordingly.
- Conduct SEO audits competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
- Track and analyze website traffic user behavior and conversion rates to assess the effectiveness of SEO strategies and make datadriven recommendations.
- Monitor and report on competitor keyword strategies identifying opportunities and gaps.
- Analyze competitor content to understand ranking factors and keyword usage.
- Performance track and regularly monitor website traffic and keyword rankings using analytics tools.
SEO Optimization
- Developing and executing comprehensive search engine optimization strategies to achieve business objectives.
- SEOfirst website strategy to increase organic traffic improve search rankings and deliver highquality visits to the website by aligning with the Marketing Content team in the implementation of Googles EEAT / Helpful content guidance.
- Developing a comprehensive keyword strategy aligned with overall business goals.
- Develop and execute effective onpage and offpage SEO strategies to improve website visibility and SERP rankings.
- Create prioritized keyword lists based on our offering relevance search volume and competition.
- Allocate keywords to relevant website pages and content pillarsand set realistic ranking goals for targeted keywords monitor and report regularly on successes.
- Work with the content teams to incorporate chosen keywords into website titles meta descriptions headings and body content.
- Optimize the website structure to improve keyword relevance.
- Conducting A/B testing on different keyword variations to maximize results.
- Executing linkbuilding activities to ensure quality links from reputable sources.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Stay abreast of emerging SEO trends and technologies exploring innovative approaches to optimize our SEO efforts further.
- You will monitor and report algorithm changes and emerging keyword research techniques keeping the organization abreast of shortterm changes and longterm cumulative direction and identifying implications to address before they become issues.
Collaboration and Communication:
- Collaborate with content creators and digital marketing teams to develop and optimize highquality keywordrich content for improved organic visibility.
- Work closely with the marketing content team to ensure keywords are seamlessly integrated into content.
- Communicate keyword strategy and performance updates to relevant stakeholders.
- Effectively communicating keyword insights to crossfunctional teams.
- Partner with marketing content teams to ensure the website SEO strategy is effectively applied to all content efforts to drive search visibility provide helpful content include highintent keywords and ensure user engagement.
- Support and manage contracted external agencies specializing in SEO link building web analytics and accessibility.
Qualifications:
Below are the minimum requirements of the education experience knowledge and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Required:
- Bachelors degree in digital marketing computer science business or related field.
- 5 years of relevant experience as an SEO manager analyst or a similar SEOfocused role.
- Recent and relevant SEO certifications from respected providers.
- Highly proficient in advanced SEO tools like Google Search Console SEMrush Google Keyword Planner and Google Analytics.
- Indepth knowledge of SEO best practices search engine algorithms and digital marketing trends.
- Knowledge of and handson experience in optimizing technical SEO.
- Experience with content management systems (CMS) and website optimization platforms.
- Exceptional analytical skills and the ability to interpret data and make datadriven decisions.
- Excellent written and verbal communication skills formal and informal.
- Collaborative management capabilities and experience working with external agencies.
- Selfstarter who is comfortable interpreting data naturally curious and can anticipate and is prepared to address upcoming questions and articulate a sound point of view.
- Detailoriented strong project management skills to handle multiple SEO initiatives reporting and responsiveness simultaneously.
Preferred:
- Higher education experience is a plus.
- Basic understanding of website design development HTML/CSS coding Payperclick (PPC) advertising and linkbuilding strategies.
- Familiarity with social media marketing and its impact on SEO.
- Experience with SEO testing processes and experimentation.
- Understanding of conversion rate optimization (CRO) principles.
DeVry University offers benefit options for fulltime colleagues including:
- 401(k) and Roth Plan w/match
- Paid Tuition Program
- Remote and Flex Work Options
- Medical Dental and Vision Coverage
- Paid Parental Leave
- Fertility Coverage
- Family and Domestic Partner Coverage
- Adoption Assistance
- Wellness Programs
- Volunteer Time Off
- Technology Stipend
- Career Development Programs
- Mental Health Care Programs
- Tax Savings Account (FSA and HSA)
- ShortTerm/LongTerm Disability Coverage
- Life Accident AD&D Critical Illness Insurance
- Auto/Homeowners Pet and Legal Insurance
- Exclusive Discount Programs
- Family Care Services
- 2nd.MD a virtual expert medical consultation service
- Health Advocacy Service
- 401(k) and Roth Plan
- Paid Tuition Program
- Remote and Flex Work Options
- Paid Sick Time
- Technology Stipend
We believe that a vibrant and collaborative workplace is essential to our educational mission and the success of our community. We are committed to a workplace environment where all colleagues feel valued respected and supported.
Other details
- Job FamilyMarketing: Web
- Job FunctionMarketing
- Pay TypeSalary
- Employment IndicatorFullTime
- Min Hiring Rate$95000.00
- Max Hiring Rate$115000.00
- Telecommute 100
- Required EducationBachelors Degree
Required Experience:
Manager
Employment Type
Full-Time
