About the role
BYD is currently seeking a Product Manager (Passenger Cars) to work from our Romania Bulgaria Moldova and Balkan based in Romania.
As the Product Manager (Passenger Cars) your main responsibility is to lead and facilitate the localization of our passenger car portfolio in Romania Bulgaria Moldova Balkan market. You will actively coordinate with the product sales marketing and R&D teams in Europe and China to provide valuable feedback on market trends policy changes competitor tendencies and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.
The European Product Department focus on market customer policy regulation research and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations while ensuring that all regulatory frameworks and business requirements are met.
As a member of the European Product Department the Product Manager (Passenger Cars) will report to EU Product Manager (Passenger Car) and Deputy Country Manager Romania Bulgaria Moldova.
Main Tasks and responsibilities:
- You will take the lead in product localization projects in the Romania Bulgaria Moldova Balkan market. This will involve identifying market requirements and uncovering consumer insights that will help us develop products that meet the needs of our target audience.
- Manage product demands from various stakeholders including user groups dealers and local authorities or associations. To achieve this you will collaborate with crossfunctional teams including R&D sales business planning and marketing to convert the demands into product implementations that align with our product strategy.
- Manages local product campaigns such as testdrive events and customer clinics to help refining our product proposition and raise awareness of our products and generate interest among potential customers.
- Develop and manage the regional product team ensuring that the team is aligned with local business expansions and has the necessary skills and resources to support our product localization efforts in the local market.
- Support the product marketing team with local market consumer analysis and competitor benchmarking providing valuable insights that will help us develop effective marketing strategies for our products.
- Support other local activities at the early stage of (pre) launches of new passenger car models in Europe. By doing so you will help ensure that our products meet all relevant regulatory frameworks and business requirements.
Ideal candidate profile:
- Bachelors or masters degree in Sustainable Transition Automotive Engineering Marketing Business Administration or a related field.
- 5 years of experience in the product management or related industry a proficiency in project management is a plus.
- Strong data collection and analytical skills with the ability to extract and present critical insights.
- Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
- Disciplined factbased and rational approach to problemsolving.
- Ability to prioritize multitask and work in a fastpaced environment.
- Team player with a customercentric cando liveandlearn mindset.
- Passion for NEVs and sustainability.
- Understanding of NEV technical paths performance parameters design and their impact on UX.
- Valid driving license or equivalent driving license for passenger cars.
- English and Romanian fluency.
Benefits:
- Job in a fastdeveloping company which embodies sustainable and forwardthinking technology.
- Performance and experience based competitive remuneration.
- Team building events and employee learning opportunities.