Associate Researcher Consumer Insights
Associate Researcher Consumer Insights
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Job Description
Job Details
Description
Hybrid Work Model
SEGA. . . What do you think of when you hear that word Do you think of the console with the iconic harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog Golden Axe or the Persona series . . .
When we think of SEGA we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally SEGA has over 5000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of if not the richest portfolio of original IPs something we are very proud of and excited about as the market continues to change.
New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this and we are enthusiastic about the future!
Theres never been a more exciting time in the companys history to join SEGA!
Job Summary:
Are you a passionate gamer with a deep understanding of both console and PC video games We are seeking a talented and experienced Researcher to join our dynamic Consumer Insights team at SEGA. As a Researcher you will play a pivotal role in driving datadriven decisionmaking processes by conducting various research activities including Research Design Market Research User Experience Research and Managing External Research Partners. Your expertise in the gaming industry will be critical as you independently manage fullservice research programs and ensure that the results are actioned upon by global stakeholders including those in Japan.
Duties and Responsibilities:
- Research Design:
- Develop and implement effective research methodologies tailored to the video game industry and its unique challenges.
- Plan consumer research projects that uncover valuable insights into gaming trends player behavior and preferences.
- Identify key research objectives and strategies to address business challenges specific to console and PC gaming.
- Market Research:
- Conduct comprehensive market research to identify emerging trends competitor analysis and growth opportunities within the gaming market.
- Analyze market data to provide insights that inform marketing and product strategies for console and PC games.
- Collaborate with crossfunctional teams to understand business needs and align research efforts accordingly.
- Data Analysis and Reporting:
- Utilize survey software tools such as Alchemer and Qualtrics to design and conduct gamingspecific surveys.
- Leverage statistical software packages like SPSS to independently run complex analyses on gamingrelated data sets.
- Synthesize data from multiple sources to create compelling reports that provide valuable insights for game development and marketing teams.
- Create visually engaging reports in PowerPoint that effectively communicate research findings to stakeholders.
- CrossCultural Communication:
- Effectively communicate research findings and insights to stakeholders from diverse cultural backgrounds including those in Japan.
- Collaborate with global teams to ensure research efforts are relevant and resonate across different regions and gaming communities.
- Budgeting and Contracting
- Manage an annual budget and take point for processing contracts and invoices as they come.
- Working inoffice is an essential function of this position. This requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
- For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
- To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
- To enhance the sharing of information necessary to effective job performance and product creation.
- To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.
- Other duties as assigned.
Qualifications
Qualifications and Skills:
Required Hard Skills
- Proficiency in programming surveys and using survey software tools such as Alchemer and Qualtrics for gamingfocused research.
- Expertise in statistical software packages like SPSS or R for indepth data analysis.
- Ability to independently run complex statistical analyses.
- Excellent analytical skills to synthesize data from various sources and derive actionable insights for game development and marketing strategies.
- Proficiency in creating visually engaging reports in PowerPoint.
Required Soft Skills
- Outstanding crosscultural communication skills to effectively interact with global teams and diverse gaming communities.
- Ability to collaborate with other team members and grow their skills.
- Ability to champion for audiences and push for high quality results and decision making.
- Excellent presentation skills and the ability to make people excited about data and recommendations.
Required Experience:
IC
Employment Type
Full-Time
