Performance Marketing Analyst

**PLEASE NOTE: This position is based in the Charlotte NC area with a hybrid work schedule of three days per week in office (Tues Wed Thurs) and two days WFH. Additionally this position does not offer visa sponsorship.

The Position:

• Daytoday interaction with the Performance Marketing team supporting performancebased marketing initiatives and datadriven decisionmaking.
• Assist in the and optimization of performance marketing acquisition efforts across various digital channels including SEM display social email etc.
• Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and generate actionable insights to improve ROI.
• Conduct deepdive data analysis to assess campaign performance identifying trends and opportunities for optimization.
• Support online partner relationships by assisting in sourcing tracking and evaluating partnership performance.
• Assist in the full pipeline process of prospecting qualifying launching optimizing and growing new performance marketing partnerships.
• Collaborate with crossfunctional teams to refine campaign strategies based on datadriven insights.
• Help manage campaign reporting analytics and dashboards to ensure accurate tracking and measurement of marketing efforts.

Basic Experience / Training / Education:

• 4year degree
• 13 years in an online marketing or digital analytics function at an online retail or lead generation company
• Experience with campaign analysis and reporting tools
• Previous experience in affiliate marketing preferred
• Understanding of marketing pixels database management and software/application API integrations

Preferred Experience / Training / Education:

• A solid foundation in business analytics and digital marketing concepts

Required Knowledge / Skills / Abilities:

• General knowledge of online marketing online lead generation and conversion strategies
• Strong analytical skills with the ability to interpret data and provide recommendations
• Basic knowledge of digital technologies such as HTML JavaScript cookies pixels etc.
• Experience with A/B and multivariate testing
• Demonstrated ability to optimize spend through creative and landing page optimization strategies
• Ability to work collaboratively take feedback and function autonomously
• Proficiency in Microsoft Excel or the ability and willingness to become a power user quickly

ABOUT THE COMPANY

LendingTree is the nations largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans credit cards savings accounts and insurance. Our goal is to help people and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating househunting experience. In those days we mostly helped people find good mortgage deals. Now we help consumers find their best in personal loans auto loans business loans student loans credit cards savings accounts home equity loans and more.

What else you should know:

• Were a publiclytraded company (TREE).
• Weve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• Weve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

CULTURE

Were a fastpaced company with an entrepreneurial bend. We work hard and test our products often. Were collaborative ambitious candid and highenergy. Our teammates are some of the brightest most talented people youll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please do wear clothes to work! and were pretty good about rewarding innovation creativity and the knack for just getting stuff done (we even have an award for employees called the GSD Get Stuff Done).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion we thrive because of these values. We do not discriminate based on race color religion (or creed) gender gender expression age national origin disability marital status sexual orientation or military status.

CCPA Disclosure