Senior SEO Associate B2B
Senior SEO Associate B2B
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$ 76000 - 95000
1 Vacancy
Job Description
About Us
At Udemy were on a mission to improve lives through the power of learning. Were a leading global learning company and one of the worlds largest education platforms with more than 67 million learners. Our goal is to provide flexible effective skill development to empower organizations and individuals.
Talented people are everywhere and the right opportunity can be hard to come by. Thats why were focused on revolutionizing learning using our skills and expertise to help others develop theirs and reach their full potential. Individually we bring our unique perspective to reimagine the way we share knowledge. Together we can improve lives by making learning more accessible for our learners our instructors and businesses around the world.
Hybrid work
Udemy is headquartered in San Francisco with global offices in Australia India Ireland Trkiye and other US locations. Our robust hybrid work model spans San Francisco Denver Ankara Dublin Mexico City and Melbourne.This hybrid position requires two days per week in the office in Denver.
About you
You are passionate about the art and science of SEO with experience in improving search engine rankings and discoverability for B2B brands. You are familiar with not only the basics of SEO but understand and are tracking how the landscape is rapidly changing in the age of AI. You understand the critical role highquality content plays in generating B2B leads and influencing the corporate buying committee. You have a track record working across the aisle with creative teams copywriters and engineering teams to create the best possible experience for leads and buyers. Fundamentally you are an avid learner fluent in the latest and greatest of SEO motivated by the challenge of developing B2B content strategies that resonate with an enterprise audience and excited to bring those skills to the worlds largest online education marketplace.
About this role
As a Sr. Associate of SEO for Udemy Business you will be at the forefront of Udemys B2B content strategy tasked with identifying SEO query priorities and shaping a content roadmap that drives organic lead generation. You will partner with teams across Udemy Business to influence and optimize B2B thought leadership and onpage content around identified priority queries and topics. Youll contribute to an onpage testing roadmap designed to enhance the onsite experience for members of the buying committee in key verticals and report and distill insights into decks and presentations for teams across Udemy Business.
What youll be doing:
SEO Keyword Research & Reporting You will conduct semantic keyword analysis based on your understanding of the Udemy Business offering and our competitive positioning. Youll establish and regularly update a priority set of queries. Youll communicate the changes to performance rankings and traffic of those queries to stakeholders across Udemy Business. Monitoring & tracking tools will include SEMRush SimilarWeb and BrightEdge.
Improve OnPage & Technical SEO You will work with marketing and engineering teams to optimize metadata internal linking site structure and page performance for better search engine visibility on our WordPress platform. Youll partner with engineering teams to test new page experiences that are optimized for qualified lead generation for 5 key verticals: professional services financial services tech manufacturing and retail.
Publish & Optimize Content You will partner with global campaign teams including copywriters designers and SMEs to publish new content and update existing content on WordPress and optimize pages for organic visibility and rankings. Youll contribute to the analysis of performance for these new pieces of content and help shape the methods by which we enhance the visibility of content on platforms like YouTube.
Measure & Report on Impact: You will monitor key SEO KPIs such as traffic organic market share and query rankings. Youll translate that data into actionable insights in decks and presentations and communicate results to stakeholders across the org driving understanding support and buyin.
What youll have
23 years of experience in SEO with at least 18 months of enterprise B2B SEO website and lead generation optimization experience.
12 years of experience in designing A/B tests and a solid understanding of conversion rate optimization (CRO).
Must be familiar with Wordpress Google Analytics Google Search Console and able to ramp up quickly with other enterpriselevel SEO tools.
Experience with semantic keyword research and content strategy.
Understanding of B2B lead generation strategies and how SEO contributes to B2B qualified lead acquisition.
About your Skills
B2B OnPage Optimization: Strong understanding of B2B lead generation with the ability to leverage expert content and usercentric onpage experiences to generate marketingqualified leads (MQLs) that turn into contract value.
Content Publishing: Familiarity with editing publishing and enhancing WordPress page content for maximum organic search discoverability.
Data Analysis & Presentations: Experience using tools like Google Analytics Google Search Console and SEO platforms to analyze data track performance and generate insights related to your SEO goals.
Written & Verbal Communication: The ability to distill complex sets of data into clear focused presentations tailored for various audiences across marketing engineering sales customer success and leadership.
Project management: A track record managing complex timelines working with many crossfunctional stakeholders and delivering output at speed.
Hiring Compensation Range
$76000 $95000 USD
Required Experience:
Senior IC
Employment Type
Full Time
