Senior Manager Customer Marketing
Senior Manager Customer Marketing
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Job Description
Zimperium is an industry leader in enterprise mobile security being the first and only company to provide a complete mobile threat defense system that offers realtime on device worldclass protection against both known and unknown next generation of advanced mobile cyberattacks and malware.
Our MTD and awardwinning machine learningbased engine protects against device network phishing and application attacks for IOS Android and Windows devices using a nonintrusive approach to always protect privacy of users.
This role is critical to strengthening Zimperiums relationships with its customers by driving engagement advocacy and retention through strategic marketing initiatives. As mobile security threats continue to evolve the Senior Manager Customer Marketing will play a key role in amplifying customer success stories and positioning Zimperium as the leader in mobile security.
The Senior Manager Customer Marketing will lead and execute strategies designed to strengthen customer retention engagement and advocacy while driving revenue growth through crosssell and upsell of existing customers. This role will drive programs that enhance customer satisfaction expand relationships and amplify Zimperiums reputation through strategic marketing initiatives. The ideal candidate is a datadriven marketer with experience in cybersecurity or enterprise technology capable of developing compelling customer narratives and executing programs that maximize customer lifetime value.
Key Responsibilities:
Customer Engagement & Advocacy:
Develop and manage customer engagement initiatives including Customer Advisory Boards executive roundtables and quarterly customer newsletters.
Secure develop and promote customer endorsements through testimonials case studies and speaker engagements.
Create and execute a customer awards program from inception to ongoing management.
Oversee and optimize customer review programs on platforms such as Gartner Peer Insights G2 and TrustRadius to enhance Zimperiums market reputation.
Marketing Campaigns & Content Development:
Develop and execute targeted marketing campaigns for existing customers across multiple channels (email social media paid digital and inproduct messaging) promoting best practices and also introducing complementary solutions and continued revenue growth within the account.
Collaborate with content teams to develop customerfocused assets including welcome letters nurture emails infographics customer reference call guides blog posts and video testimonials.
Partner with Sales Product and Customer Success teams to ensure alignment on key messaging and campaign objectives.
DataDriven Strategy & Program Optimization:
Analyze customer insights campaign performance and market trends to refine marketing strategies and maximize impact.
Manage the marketing budget for customer initiatives and oversee measurement reporting and ROI analysis.
Drive a culture of continuous improvement ensuring marketing programs are optimized for retention expansion and advocacy.
CrossFunctional Collaboration & Leadership:
Lead customer marketing efforts in close collaboration with Product Marketing Sales Customer Success Demand Generation and Corporate Communications.
Act as the voice of the customer within marketing ensuring messaging and campaigns reflect customer needs and successes.
Provide leadership and strategic direction to crossfunctional teams fostering collaboration and innovation.
Experience & Industry Knowledge:
Bachelors degree in Marketing Business Communications or a related field.
8 years of marketing experience with a focus on customer marketing engagement or loyalty programs.
Experience in the cybersecurity SaaS or B2B enterprise technology industry preferred.
Marketing & Communication Skills:
Proven track record of developing and executing customerfocused marketing campaigns that drive retention and expansion.
Strong storytelling ability with excellent writing and communication skills.
Ability to craft compelling customer stories and advocacy content.
Analytical & Technical Skills:
Experience using CRM and marketing automation tools (e.g. HubSpot Salesforce Marketo Gainsight).
Strong analytical skills with the ability to interpret marketing metrics and customer insights to optimize programs.
Project & Stakeholder Management:
Exceptional project management skills with the ability to manage multiple initiatives simultaneously under tight deadlines.
Ability to build and maintain strong relationships with customers internal stakeholders and leadership.
Zimperium is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex including sexual orientation and gender identity national origin disability protected veteran status or any other characteristic protected by applicable federal state or local law.
Required Experience:
Senior Manager
Employment Type
Full-Time
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