Global Customer Lifecycle Manager
Global Customer Lifecycle Manager
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Job Description
Overview
Connecting clients to markets and talent to opportunity
With 4300 employees and over 400000 retail and institutional clients from more than 80 offices spread across five continents were a Fortune100 Nasdaqlisted provider connecting clients to the global markets focusing on innovation human connection and providing worldclass products and services to all types of investors.
Whether you want to forge a career connecting our retail clients to potential trading opportunities or ingrain yourself in the world of institutional investing The StoneX Group is made up of four segments that offer endless potential for progression and growth.
Corporate: Engage in a deep variety of businesscritical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight youll have the opportunity to optimize processes and implement gamechanging policies.
Position Purpose:
The Global Customer Lifecycle Manager is responsible for executing global selfdirected lifecycle marketing initiatives that drive customer engagement retention and reactivation. Reporting to the Senior Customer Lifecycle Manager this role focuses on developing and managing targeted campaigns to enhance customer journeys through personalized and datadriven marketing strategies. The Global Customer Lifecycle Manager works closely with crossfunctional teams to ensure seamless campaign and alignment with business objectives.
Responsibilities
Primary duties will include:
- Develop and execute lifecycle marketing campaigns focusing on customer conversion retention reactivation and churn prevention.
- Implement and optimize engagement strategies across multiple channels including email SMS push notifications social media webinars and events.
- Utilize customer segmentation personalization and CVM methodologies to enhance customer experiences.
- Work closely with CVM to refine customer segmentation and valuebased marketing strategies ensuring highly targeted engagement.
- Partner with CVM and private client teams to develop loyalty and incentive programs that maximize customer retention and satisfaction.
- Engage with CVM regularly to assess customer trends and insights translating them into tailored lifecycle initiatives.
- Collaborate with the Global Campaign Manager to ensure the seamless and optimization of lifecycle campaigns.
- Monitor analyze and optimize campaign performance based on key engagement and retention metrics.
- Report on key performance indicators (KPIs) including churn rate LTV campaign performance and reactivation rates.
- Ensure all lifecycle marketing activities adhere to regulatory and compliance requirements.
- Provide insights and strategic recommendations to senior leadership on improving customer engagement.
Qualifications
To land this role you will need:
- Experience in customer lifecycle marketing CRM or CVM within financial services trading online gambling or a related industry.
- Strong understanding of CRM tools and datadriven marketing strategies.
- Handson experience executing marketing campaigns that drive retention and customer engagement.
- Analytical skills to assess customer behavior and campaign effectiveness.
- Strong organizational and project management abilities.
- Excellent communication and collaboration skills with experience working crossfunctionally.
- Bachelors degree or equivalent experience.
Working environment:
- Fixed Term Contract 12 Months
- Hybrid
Required Experience:
Exec
Employment Type
Unclear
