DescriptionEssential Function:
The Brand Marketing Intern for Cosmo Prof will support the Brand Strategy team in driving awareness and engagement for stylists through marketing campaigns and events including the Iconic Blonde Virtual Event. With an interest in public relations advertising social media influencer marketing and paid media this role will provide handson experience in campaign planning and . This position is hybrid reporting to the office 2 days a week.
At Sally Beauty Holdings we find beauty in diversity. Our inclusivity and selfexpression are what fuel our innovation and growth.You are welcome here and you can thrive here. We find beauty in YOU. Join us.
Primary Duties:
Event Support and Public Relations:
- Assist in planning logistics and for the Iconic Blonde Virtual Event.
- Coordinate event promotions and track timelines to ensure milestones are met.
- Collaborate with crossfunctional teams to gather campaign details and align messaging.
- Prepare postevent reports with key metrics and learnings.
- Support PR efforts including monitoring media requests and tracking coverage.
- Collaborate with the PR team to develop press materials and manage distribution lists.
- Assist with organizing and shipping PR product mailers.
- Help draft press releases and pitch ideas to media outlets under guidance.
Advertising Paid Media Social Media and Influencer Support:
- Assist in developing creative briefs and asset requirements for campaigns.
- Collaborate with the paid media team to ensure timely delivery of assets.
- Monitor campaign performance and assist with postcampaign reporting.
- Provide administrative support to the media agency for daytoday requests.
- Research and assist in outreach to influencers for campaign collaboration.
- Coordinate content approvals and ensure alignment with campaign goals.
- Help manage the content calendar and schedule social media posts.
- Monitor social trends and recommend opportunities for campaign enhancements.
Knowledge Skills and Abilities:
- Current Junior/Senior undergrad student studying marketing communications advertising public relations or a similar major
- 12 years of experience in a similar role and/or proven understanding of branding public relations and/ or awareness media tactics
- Familiar with Microsoft Office Social Media tools
- Selfstarter gogetter with high energy and desire to learn
- Exceptional communication skills and professionality
- Flexible to a fastpaced retail world
- Strong sense of ownership and accountability
- Resourcefulness in solving problems
- Excellent people skills and an upbeat enthusiastic attitude
- Strong organizational skills keen attention to detail and follow through
- Aware of beauty and social trends
Working Conditions /Physical Requirements
- The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices meeting and training rooms retail stores and residences or commercial vehicles e.g. use of safe work practices with office equipment avoidance of trips and falls observance of fire regulations and traffic signals etc. The work area is adequately lighted heated and ventilated.
- The work is sedentary. Typically the employee may sit comfortably to do the work. However there may be some walking; standing; bending; carrying of light items such as papers files books small parts; using a keyboard driving an automobile etc. No special physical demands are required to perform the work.
Interns will enjoy a varied selection of food options at our corporate campus. Also featured at our corporate campus is both a Sally Beauty and CosmoProf Professional onsite store where interns will enjoy a merchandise discount!
#LIHybrid
Required Experience:
Intern