Digital Marketing Content Coordinator

Job Summary:
The C. Harper Auto Group is seeking a creative detailoriented and resultsdriven Digital Marketing & Content Coordinator to manage and optimize our online presence. This role involves overseeing our digital marketing efforts coordinating with external partners and ensuring highquality digital content that aligns with our brand. With over 41 years of automotive excellence and a team of over 400 employees were looking for a passionate marketing professional to help elevate our brand presence across the Greater Pittsburgh and TriState areas. This role offers the opportunity to shape and lead digital marketing initiatives in a fastpaced competitive industry.

Key Responsibilities:

Digital Marketing & Campaign :

• Serve as the primary liaison with our advertising agency to execute digital campaigns across multiple platforms.
• Manage and maintain the company website ensuring accurate engaging and uptodate content.
• Oversee inventory feeds and ensure seamless integration with digital platforms for maximum engagement.
• Work closely with brand digital representatives to align strategies promotions and creative assets.
• Collaborate with photographers ensuring highquality images that meet brand standards for use across digital platforms.

Content Creation & Brand Voice:

• Develop and create engaging content for social media blogs and websites including graphics videos reels and copywriting.
• Ensure consistency of brand voice and messaging across all digital touchpoints including website social media and email.
• Maintain a strong presence across various social media platforms fostering engagement and brand awareness.

SEO & Analytics:

• Optimize SEO strategies and content to enhance online visibility and drive organic traffic to all digital platforms.
• Monitor and analyze website performance and campaign results using tools like Google Analytics and social media insights providing datadriven recommendations.
• Track marketing KPIs and provide reports on campaign performance website analytics and ROI.

Email & Digital Campaign Coordination:

• Coordinate email marketing campaigns and other digital initiatives to drive customer engagement retention and conversions.
• Implement targeted marketing strategies that enhance customer interaction and lead generation.

Qualifications:

Experience & Education:

• Bachelors degree in Marketing Communications Business or a related field.
• Experience in digital marketing website management or content coordination.
• Familiarity with SEO Google Analytics and content management systems (CMS) preferred.
• Experience with multilocation or franchise marketing is a plus.

Skills & Competencies:

• Proven ability to manage digital campaigns and work crossfunctionally with internal teams and external agencies.
• Proficiency with digital marketing tools CRM systems Google Analytics and advertising platforms (Meta Google Ads etc..
• Strong project management skills with the ability to handle multiple campaigns and tasks simultaneously.
• Excellent communication copywriting and storytelling skills.
• Creative mindset with an analytical approach to marketing and content creation.

Personal Attributes:

• Highly motivated detailoriented and able to thrive in a fastpaced environment.
• Passion for the automotive industry and customer experience.
• Creative adaptable and professional in all aspects of work.

Why C. Harper Auto Group

• Join an awardwinning organization known for excellence and innovation in the automotive industry.
• Collaborative and creative work culture that values input and initiative from all team members.
• Influence brand perception and customer engagement across a major regional dealership network.
• Opportunities for career growth within an expanding familyowned business.

C. Harpers Excellent Benefits Include:

• Competitive salaried pay plans that exceed automotive industry marketing compensation norms.
• Full Medical Dental and Vision Insurance 5 plan options including a nocost employee option).
• 401k Plan with Annual Company Contribution.
• Paid Time Off starting on your 1st day of employment.
• ShortTerm Disability and Life Insurance at no cost to the employee (with additional buyup options).
• Opportunities for advancement in a stable and growing organization that has been locally trusted for over 40 years.

About Us:

At The C. Harper Auto Group were more than just a dealership were a staple in the Pittsburgh region. With 11 brands across 7 locations were redefining the car buying experience and reshaping automotive marketing. We believe in exceeding expectations and it starts with the people we hire. Family values innovation and a relentless drive to stand out define who we are. Join us in continuing this legacy and driving the future of automotive retail.

Equal Opportunity Employer
C. Harper Auto Group is an equal opportunity employer. We do not discriminate based on race color religion age sex national origin disability genetics veteran status sexual orientation gender identity or any other protected characteristic.