Luxury Real Estate Marketing Manager
Luxury Real Estate Marketing Manager
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Job Description
The Global Luxury Agent Conciergeis responsible for the successful implementation and ofthe Global Luxury (GL) program and fostering collaboration with Global Luxury teams worldwide. This role requires a proactive entrepreneurial individual who excels at building relationships has a refined eye for detail has an understanding of the aesthetic nuances that define luxury homes and goes above and beyond expectations.
This positionwill help agents leverage GL tools support marketing efforts for Conklin & Company manage social media and assist with marketing campaigns and materials. As the main point of contact for agents and clients they will also support the Managing Director in office operations promote the Coldwell Banker brand and lead by example to create a positive customerfocused office culture.
This is a fulltime position stationed in our Edwards CO office.
Agent Retention
- Communicate daily with agents and clients in a positive and professional manner
- Assist Managing Director with agent onboarding of both new and experienced agents
- Provide new agent orientation of office operations copier phone system floor duty etc.
- Engage with agents to provide education/training on CB systems tools and ancillary services
- Assist Managing Director by participating in sales meetings including notetaking and dissemination
- Organize and promote events to be held at the office
- Participate in companysponsored events during business hours
Transaction Management
- Deposit commission and provide supporting documentation to the transaction services team in a timely manner
- Assist agents with contract compliance and transaction dashboard upkeep
Operations
- Open and close the office have procedures available for others to follow as needed.
- Perform receptionist and administrative duties: answering phones greeting clients distributing mail etc
- Create and maintain the professional physical appearance of the office
- Maintain the office equipment request service from vendors as needed
- Keep office information and agent contact information updated and accessible
- Maintain and order supplies using the centralized ordering system in a timely manner
- Assist accounting with monthly transaction audit and agent billing
- Responsible for monthly floortime calendar
- Provide agents with RE and company forms as needed
- Other duties as assigned
Marketing
- Execute Global Luxury marketing packages including regular communication and followup with agents
- Develop and implement strategies to improve the Global Luxury marketing program and drive engagement with the available programs and resources
- Support agent branding needs through the creation of print and digital marketing materials
- Provide support in web design and enhancement efforts
- Leverages the corporate Global Luxury brand tools and promotes them to the agents
- Assists with a la carte orders and listing presentations
- Executes newlycertified GL agent marketing packages
- Maintains/enhances cbdistinctiveluxury
- Possess a positive attitude integrity and passion for providing excellent customer service
- Minimum of 2 years of experience in luxury marketing or administrative support ideally within real estate or a similar industry
- Proficiency in marketing software and tools including social media platforms Google Suite Canva (or similar design tools) and email marketing software
- Excellent communication and organizational skills
- Strong attention to detail and ability to multitask in a fastpaced environment
- Familiarity with CRM platforms
- Experience in graphic design
- Basic knowledge of digital marketing analytics SEO and Google Analytics
Required Experience:
Manager
Employment Type
Full Time
