Customer Marketing Automation Lead - SFMC
Customer Marketing Automation Lead - SFMC
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$ 165000 - 180000
1 Vacancy
Job Description
Description
In this role you will manage the platform innovation and automation to HP Direct to Customer and eCommerce across Americas. Through best in class xchannel direct communications you will empower Digital Direct CRM to drive customer acquisition customer value base monetization and brand consideration You will support and have a pivotal role in the consumer & SMB strategic direct to customers transformation. Youll be welcomed to HP an innovative US $ 50 billion company that keeps reinventing itself.
Responsibilities:
Accountable for SalesForce Marketing Cloud (SFMC) advanced and effective use for CRM and direct to customer experience management.
Guide SFMC strategy development of new capabilities new channels feature enhancements systematizations design campaign operations governance and of best practices across all core marketing channels.
Steer automations and be accountable for the portfolio of automated experiences journeys campaigns orchestrated by SFMC and collaterals.
Manage platform configurations processes resources and governance for development and implementation of customer programs and experiences automations.
Lead comprehensive and effective use of Marketing Cloud and digital direct to customer touchpoints.
Support and contribute to the design of journey strategy development.
Consult business stakeholders and enable business outcomes through SFMC and direct digital touchpoints.
Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture analytics and business stakeholders.
CoResponsible with ecosystem platform team for compliance privacy architecture and operations. Keeping uptodate with Data Protection laws and industry best practice trends and standards.
Lead support and upskill specialist and expert resources.
Experience:
10 years experience managing and developing direct marketing technology systems and resources.
Around 5 years specific SFMC experience with expert knowledge in Marketing Cloud implementations developments management and governance.
Experience as solution architect and design for campaign and/or customer management systems.
Proven track record of working with multistakeholder teams specifically IT infrastructure security other platforms and business operations.
Familiarity with systems integrations such as CRM Content Management eCommerce and Web Analytics.
Knowledge of data architecture/schema including relational data models and sql syntax documentation of data models and data flows.
Customer journey mindset developed through the creation and of automated marketing campaigns.
Extensive email marketing automation experience with Salesforce Marketing Cloud
Experience working with Interactive Studio Journey Builder Automation Studio Email Studio / Triggered Emails Cloud Pages Contact Builder / Audience Builder and Content Builder.
Marketing Cloud certifications an advantage
Success record on managing platform development integrations of customer data introduction of new features functionalities establishment of governance across teams to secure robust and reliable operations.
Additional:
You are an advocate of customer marketing CRM best practice and performance. You are confident to put customer journeys at the forefront.
You are passionate to envision journeys and ways tech can enable and scale outstanding customer experiences.
You are a strategic thinker with rollupthesleeves attitude and obsessive approach to excellence.
You take accountability and feel motivated with opportunity to get things done.
You are comfortable with complex matters and can synthetize with ease. You appreciate clear communication.
You value an international dynamic environment relationship with diverse stakeholders partners and multidisciplinary teams.
The base pay range for this role is $165000.00 to $180000.00 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location jobrelated knowledge skills and experience.
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment please email Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.
In order to satisfy our contractual obligations with clients the successful candidate will be required to pass a basic standard Criminal Records check. You will also be required to sign off on HPs Confidentiality NonSolicitation and Conflict of Interest Agreement.
HPs commitment to diversity equity and inclusion its just who we are. From the boardroom to factory floor we create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that youre more innovative and that helps grow our bottom line. Come to HP and thrive!
Job
MarketingSchedule
Full timeShift
No Shift premium (Canada)Travel
Relocation
Equal Opportunity Employer (EEO)
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement
Employment Type
Full-Time
