Senior Marketing Analyst - Affiliates
Senior Marketing Analyst - Affiliates
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Job Description
What youll do:
We are seeking a Senior Marketing Analyst Affiliates with the analytical skills and business knowledge to play an integral role within the marketing organization who is looking to join a fastgrowing worldclass team dedicated to providing the highest quality datadriven insights.
While reporting to Marketing Analytics the Senior Analyst will be solely responsible for supporting our Global Network Affiliates team with a focus on:
Network Affiliates: Channel and partner analysis identify opportunities for the channel build trigger reports channel & partner campaign/placements analysis offer construct analysis competitor reporting MTA across the partner types integrated solutions. Work with the Awin BI team on integrated tableau reports and the Viator data warehouse team to make improvements to our data APIs
Designing and implementing testing or modelling frameworks to measure the incremental value of affiliate marketing partnerships.
Content partner: True value of content partners (MTA) brand uplift Vs revenue partner analysis and campaign analysis.
Provide timely insights and analytical support to different internal stakeholders to support effective business decisionmaking.
Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams.
Identify key success indicators and determine best practices for measurement and reporting. Own and automate the reporting tools.
Assist with ad hoc queries and provide analytical support to our fastgrowing business as it evolves.
Be the goto person for network affiliates insights and be closer to the data than anyone else in the company.
Provide a vital link in the strategyexecutionanalysis chain to ensure we move quickly and stay ahead.
Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.
Understand strategic roadmaps and actively influence these driving actionable change.
Create concepts and justify business cases analyses to improve customer engagement and value metrics
Lead on the measurement of testing analysis to provide insights of true business impact using deep dive to understand the results
Work with 3rd party providers and agencies to access and implement any necessary tools and tracking methods when not available inhouse.
Develop and implement predictive models to optimise marketing campaigns and understand growth opportunities.
What Youll bring to the team:
General
- Experience: 58 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a Network ecommerce firm or in the travel industry with experience working on Partnership/Affiliates Analytics a databased consulting role or other data strategy type positions)
- Education: Bachelors Degree in an analytical field (maths economics engineering statistics etc) Masters Degree a plus.
- Selfmotivated problem solver who thinks both strategically and analytically with the ability to work independently in a fastpaced environment
- Stakeholder management strong organization communication and interpersonal skills.
- Expertise in marketing effectiveness measurement (e.g. attribution measurement marketing mix modelling revenue lift measurement)
Tool knowledge
- You will have knowledge of key industry tools SQL Tableau Excel. Specifically for this role that would include:
Advanced SQL. You are comfortable with advanced SQL: CASE UNION subqueries and windows functions. You must be able to read others code and provide feedback to improve the query quality (know best practices).
Proficiency in R/Python required. Must be able to read and understand others code. Must be able to identify projects that can be performed using a statistical programming language and how to execute the project at a high level.
Advanced proficiency in Tableau/visualization tool required. Must be able to design and build robust errorfree visualizations quickly. Able to lead the discussion around how a given analysis should be visualized.
Confident with learning new tools technologies and methodologies
- Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary annual bonus and equity.
- Work your way with flexibility to suit your lifestyle. Viator takes a remotefriendly approach to collaboration across a worldwide team with the option to join onsite as often as youd like.
- Flexible schedule. Worklife balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
- Travel perks. We believe that travel is employee development so we provide discounts and more.
- Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
- Health benefits. We offer great coverage and competitive premiums.
- We aspire to lead. Tap into your talent ambition and knowledge to bring us and you to new heights.
- Were relentlessly curious. We push beyond the usual the known the thats just how its done.
- Were better together. We learn from accept respect support and value one another and are creating something remarkable in the process.
- We serve our customers always. We listen question respond and strive for wow moments.
- We strive for better not perfect. We wont get it right the first time or every time. Well provide a safe environment in which to make mistakes iterate improve and grow.
- Our workplace is for everyone as is our people powered platform. At Tripadvisor we want you to bring your unique identities abilities and experiences so we can collectively revolutionize travel and together find the good out there.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.
#Viator
#LIGM1
Required Experience:
Senior IC
Employment Type
Full Time
