Paid Search Specialist 18-month contract

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Canada Goose isnt like anything else. Weve built something great something special an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support gamechanging people.

Here opportunities are everywhere to try something new to learn to do meaningful and impactful work and theyre yours for the taking.

Position Overview:

Reporting to the Sr. Manager Search the Paid Search Specialist will be instrumental in developing effective search strategies through endtoend and ensuring the proper implementation of all digital marketing programs. Youre passionate about driving online engagement reaching new audience segments and delivering a fullfunnel ecommerce approach across search and shopping.

As the Paid Search Specialist you will work towards supporting Canada Gooses direct to consumer goals across ecommerce & retail while achieving business targets. You have a deep understanding of automation a love for creative excellence and an innovative mindset. You understand the importance of a holistic search program and how to leverage these insights to inform and develop your paid strategy.

You will help us communicate our brand value through authentic engagement with new and existing audiences across multiple platforms. Youre passionate about performance in addition to creating an enduring premium & functional brand that consumers want to engage with.

What Youll Do:

• Set up manage and optimize campaigns across Google & Microsoft Ads. This is inclusive of NA and EMEA regions across a similar portfolio of campaigns in multiple languages.
• Work closely with regional leads to ensure campaigns are optimized for local nuances and business targets are being met.
• Collaborate with internal stakeholders including design product and ecommerce managers to drive the messaging and endtoend .
• Responsible for driving awareness demand and conversions to support the Canada Goose brand both online and through our global retail business.
• Responsible for the successful of campaign optimization tactics across multiple campaign types (e.g. Search Display Video Shopping) includingbut not limited tosettings targeting creative keywords account structure bidding optimization tracking and analysis.
• Manage forecasting budgeting & pacing across multiple regional accounts.
• Analyze multiple data sources to surface actionable insights that optimize media investments and enable the team to make strategic business decisions.
• Accountable for the strategy and measurement of paid search performance and optimizations.
• Collaborate with senior leadership to improve refine and develop overall search marketing service offerings.
• Monitor daily account performance across core regional accounts.
• Maximize CTR Quality Score and Conversion Rate through best practice adoption while improving other key metrics.
• Monitor primary and secondary KPIs to ensure efficiencies across all campaign types.
• Contribute & oversee strategic planning solutions roadmaps and testing calendars that will help drive results and meet business targets.
• Advance our digital strategy through testing and innovation while identifying new opportunities and betas to grow our digital footprint.

Lets Talk About You:

• 35 years of Paid Search/SEM experience
• Proficiency in Excel Word Power Point Outlook analytics/business insights tools
• Proven experience in digital marketing or advertising with a strong focus on digital
• Excellent verbal and written communication skills necessary to communicate with external partners and senior leadership teams.
• Selfmotivated with a strong sense of accountability and time management
• Thrive in fastpaced and constantly evolving environments
• Bonus: Google & Microsoft Ad certificates

Whats in it For You

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world identify challenges and to discover design produce and deliver great products and service. Our different perspectives are what enable us to create dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interviewaccommodation for your interview please email us at