Consumer Engagement Manager
Consumer Engagement Manager
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$ 120000 - 150000
1 Vacancy
Job Description
Consumer Engagement Manager
Who We Are
Budgie Health is here to make healthcare benefits less confusing.
People shouldnt need a PhD to understand their healthcare. At Budgie we are reinventing how Americans interact with their healthcare benefits. We believe that by translating complex healthcare data into simple financial experiences we can empower people to make better decisions while saving time money and stress. Employers also benefit from potential costsavings employees who are more engaged with their benefits and most importantly healthier! we can empower people to make better decisions while saving time money and stress.
Who You Are
You are looking for a role where you can make a real impact. You want to be part of a closeknit team solving an important problem that impacts lots of people not just the 1. You believe adding to having an inspiring supportive and fun workplace culture is a responsibility not just a perk. You know that healthcare in the US can be better and are committed to being part of that positive change.we just need to hold ourselves to a higher standard. You are looking for a role where you can work crossfunctionally with engineering product and sales.
Budgie helps employers ensure their employees are getting the most out of their benefits. As a Consumer Engagement Manager you will own and execute strategies to ensure employees of our employer clients understand engage with and benefit from the Budgie platform. You will play a critical role in designing and implementing campaigns conducting user research and leveraging analytics to optimize engagement. Working crossfunctionally with product marketing and client success teams you will drive adoption and deliver measurable impact for both employees and employers.
What Youll Do
Engagement Strategy &
Develop and own the endtoend consumer engagement strategy ensuring clients employees understand and use Budgie effectively
Collaborate closely with product and engineering on designing what our own internal engagement tools will look like.
Design and execute campaigns that drive awareness and platform usage particularly during open enrollment and key benefit milestones
Content Development
Write effective content from email subject lines to text messages to detailed overviews that help users understand and act on Budgies recommendations
Personalize content to ensure it speaks to recipients
Further develop Budgies voice of empathy and professionalism
DataDriven Optimization
Analyze engagement metrics and user behavior to identify trends pain points and opportunities for improvement to the product and how to best partner with our clients
A/B test messaging workflows and engagement tactics to optimize outcomes
User Research & Insights
Conduct qualitative and quantitative research to understand employee needs preferences and barriers to engagement
Gather and synthesize employee feedback to inform product development and marketing efforts
Partner with the product team to translate user insights into new features and enhancements
Collaboration & Communication
Work with employer clients to develop tailored engagement strategies that align with their company culture and employee needs
Serve as the internal voice of the employee advocating for their needs across teams
Required Qualifications: MustHaves
3 years in consumer engagement product marketing or a related role. Experience in a B2B2C environment or working with diverse employee populations is a plus.
Startup experience or similar background building in a 0 to 1 environment.
Excellent written visual and verbal communicator.
Strong customerorientation.
Thrives in ambiguity can roll with the punches that come with an extremely diversified client and user base learn quickly and drive results in the process.
Comfortable with marketing and content tools including end communication systems (Mailchimp Twilio Sendgrid Intercom Customer content management systems and marketing and product analytics tools.
Nice to have: Familiarity with employee benefits open enrollment processes and healthcarerelated products.
Employment Details
Total Rewards Package:
Cash compensation range: $per year as determined by location experience and other jobrelated factors.
All fulltime hires are eligible to receive equity (options) in Budgie as determined by role.
Flexible PTO
Market leading Medical Dental and Vision insurance access our product to help you figure out the best plans for you!
401K matching
Personal development opportunities
Quarterly team offsites
Location: Based in the New York City Metro area (inoffice at Grand Central approximately 3 days per week)
This role will report to Head of Product and Operations
Application Process
Please fill out the application form linked here. If your interests and background are a good fit for Budgie health you will be contacted by a member of our team to better get to know each other.
OUR VALUES
Users first: We care about solving real problems for real people.
Transparency: We will communicate honestly to engender confidence and trust.
Resilience: We will not shy away from the really hard problems of operating in a complex industry.
Curiosity: We encourage exploring new ways of doing things.
Duty: Healthcare is necessary and we recognize that.
Collaborative: We achieve more together than alone.
Equal Opportunity: Budgie Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the team member for this job. Duties responsibilities and activities may change at any time with or without notice.
Required Experience:
Manager
Employment Type
Full-Time
