Retail eCommerce Digital Growth Specialist

An individual must be able to perform each essential duty satisfactorily.

SUMMARY:
Join the eCommerce and Digital Marketing team at Renfro to drive online growth and optimize digital experiences across key retail partners. This role offers autonomy innovation and significant opportunities for professional development. Were looking for a datadriven selfmotivated digital specialist with an entrepreneurial spirit who thrives in a fastpaced environment. Youll work crossfunctionally to enhance product discoverability optimize digital content analyze performance metrics and implement marketing strategies to grow sales across leading online retailers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• eCommerce Performance & Analytics
  • Own and manage weekly POS reporting performance dashboards and adhoc analysis (Holiday BacktoSchool marketing campaigns etc..
  • Analyze and interpret eCommerce trends marketing ROI and digital merchandising insights to drive business recommendations.
  • Develop and present executive summaries and eCommerce business reviews to internal and external stakeholders.
• Digital Merchandising & Product Content Optimization
  • Manage the endtoend item setup process to optimize assortments taxonomy and discoverability across multiple retail platforms.
  • Partner with marketing creative and merchandising teams to develop and enhance SEOrich product content A detail pages and digital assets for optimal engagement.
  • Monitor and improve onsite search rankings conversion rates and customer experience through A/B testing and datadriven optimizations.
• Retailer Marketing & Promotions
  • Work closely with retail partners to execute promotional strategies paid media placements and seasonal campaigns that drive sales.
  • Optimize marketing initiatives such as Retail Media (Macys Media Network Walmart Connect Target Roundel etc..
  • Track advertising performance and campaign effectiveness recommending strategic adjustments to maximize ROI.
• Process & Operations Support
  • Troubleshoot and resolve eCommerce platform issues related to inventory pricing and product visibility.
  • Collaborate with supply chain and operations teams to enhance fulfillment strategies minimize outofstocks and improve demand forecasting.
  • Continuously identify and implement process improvements to streamline workflows and enhance efficiencies.
    

PROFESSIONAL QUALIFICATIONS:

• Strong attention to detail time management skills and ability to meet deadlines.
• Positive proactive attitude with strong problemsolving abilities.
• Ability to work independently while collaborating effectively with crossfunctional teams.
• Demonstrated analytical skills with the ability to translate data insights into actionable strategies.
• Excellent verbal and written communication skills with the ability to present complex data in a clear concise manner.
• Comfortable managing multiple priorities in a fastpaced evolving eCommerce landscape.
  

EDUCATION/EXPERIENCE:

• Bachelors degree required preferably in Marketing Business eCommerce or a related field.
• 23 years of experience in eCommerce digital marketing online merchandising or retail media is a plus.
• Experience working with Retailer platforms (Amazon Vendor Central Walmart Seller Center Target etc. is highly preferred.
  

TECHNICAL SKILLS & COMPETENCIES:

• Proficiency in Microsoft Excel (Pivot Tables VLOOKUPs data modeling) PowerPoint and Word.
• Experience with Google Analytics Adobe Analytics or other eCommerce reporting tools.
• Knowledge of Retail Media Networks (Amazon Advertising Walmart Connect etc. and digital marketing strategies.
• Familiarity with eCommerce content management systems syndication platforms (Salsify Syndigo etc. and SEO best practices.
  

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Occasionally required to lift carry and move up to 25 pounds. Close distance and peripheral vision is required to accurately evaluate color. Consistent daily attendance required; occasional offshift support required.

WORK ENVIRONMENT

The work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Generally will work in climate controlled smokefree office environment.

*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities duties and skills required. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race color gender (including pregnancy) gender identity sexual orientation national origin religion age disability veteran status genetic information or other protected characteristics. *