Locations Ronse (BE) Fleurus (BE) Middleton Manchester (UK) Caerphilly Wales (UK) LaGrange GA (USA) Dalton GA (USA)
Job Title Digital Marketer
General Company Overview MA Matting is the largest manufacturer of rubberbacked floor mats in the world. For quite a long time weve been a symbol of quality and customer service. Were the driving force in the matting business developing the next generation of unique mats designed to provide superior safety cleanliness and comfort to customers around the world.
Function
You are an energetic and selfmotivated entrepreneurial builder
You can work independent with a good sense of urgency
You successfully setup and manage multiple digital campaigns for multiple brands at the same time and define corresponding objectives and key performance indicators (KPIs)
Developing and deploying digital marketing strategies & lead generation campaigns to reach new customers through new and existing through different online channels email campaigns social media content creation etc.
Using data analysis tools to track performance and identify opportunities for improvement and determine digital growth strategies
Responsible for creating landing pages improve calltoactions and optimize websites to improve conversion rates
You will be responsible for maintaining Data Studio dashboards to visualize the data in a way that is comprehensive and actionable
You will further develop our digital strategy and strengthen our digital marketing leadership
You are responsible for website management and development in strong liaison with the external web agency and the internal ITteam
You will translate inbound digital marketing activities into sales activities
You will run marketing data analytics across multiple platforms design and create KPI reports and dashboards interpret results to demonstrate ROI back and extract key insights for future campaigns
Profile
You have at least 3 years of relevant experience in Marketing
Experience in ECommerce is a plus
You have a good understanding of SEO technology web content management and are happy to use growth optimization tools (e.g. Optimizely Hotjar)
You love SEO/SEA automation web tracking mail flows lead scoring A/B testing improving acquisition marketing through behavioral psychology
You are analytical know how to work with complex data and reports and can explain complicated issues in simple terms
You have an open mindset and you are comfortable talking to different teams (e.g. Sales Customer Service Production etc. especially when interpreting KPIs and explaining reports
You combine a strong team spirit with a healthy sense of autonomy
You communicate fluently with your international colleagues in English (Dutch is a plus)
Tools:
Google Analytics Google Data Studio Search Console etc.
Google Ads Google Display Google Shopping
Meta (Facebook & Instagram) Ads Manager
LinkedIn Ads Pinterest Ads
Mailchimp Optimizely Hotjar
And other relevant tools that helps the business grow
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