Director of External Affairs
Director of External Affairs
Posted on :
15-03-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
Position Summary
This position may be eligible for a hybrid work arrangement that may include a partially remote work location consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station. The Director of External Affairs is responsible for leading and creating the overall planning and implementing of a communications strategy to support the core mission of the Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina KenanFlagler Business School. The primary goal of the External Affairs Directors role will be to increase the visibility and impact of the Kenan Institute on the national level. The External Affairs Director will increase awareness of Institute work and will directly engage with highlevel stakeholders in the private sector academia and government. The position provides leadership and supervision to the Institutes external affairs team overseeing organizational advancement efforts including external affairs communications marketing media relations event management and brand development. The External Affairs Director also proactively creates and refines the identity of the Institute through traditional and new media channels. A primary activity of this position will be to lead and coordinate in collaboration with the institutes operating units the branding and dissemination of thought leadership for the Institutes core initiatives to drive deeper engagement in the business policy and academic sectors. As the leader of a team of external affairs professionals the Director of External Affairs will set broad team priorities direct market research and trend analysis develop a process for tracking metrics and key performance indicators manage communications budgets and oversee the creation of public relations strategies. As a visible member of the institutes leadership team the External Affairs Director will also develop and cultivate cooperative relationships with business partners journalists public officials government regulators and donors to develop and maintain the Institutes brand of thought leadership while paving the way for future partnerships and opportunities. The External Affairs Director will report to the Managing Director of the Kenan Institute. The External Affairs Director will also work collaboratively with the KenanFlaglers Marketing/Communications teams and those of UNC Chapel Hill on media relations social media thought leadership about UNC KenanFlagler facultys research and disseminating content through School and university communication channels.
Required Qualifications Competencies And Experience
Candidates should have experience in the following areas: * Branding marketing and strategic communication * Setting and executing brand strategy * Managing datadriven marketing campaigns related to website engagement partners acquisition and crossselling programs * People management budget management and project management experience * Gathering and analyzing data to identify trends and make balanced objective recommendations to achieve strategic objectives * Media including but not limited to video print and social media. * Website design and understanding of modern userfocused website design principles including visual design UX/UI SEO and/or related principles * Press relations including engaging/pitching national media outlets
Preferred Qualifications Competencies And Experience
Ideal candidates will have seven to ten years of related experience including preferred qualifications: * Experience with a brand refresh and/or new brand launch * Familiarity and openness to new technologies and new marketing tools * Experience managing a budget in fiscally conservative limited resource situations
This position may be eligible for a hybrid work arrangement that may include a partially remote work location consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station. The Director of External Affairs is responsible for leading and creating the overall planning and implementing of a communications strategy to support the core mission of the Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina KenanFlagler Business School. The primary goal of the External Affairs Directors role will be to increase the visibility and impact of the Kenan Institute on the national level. The External Affairs Director will increase awareness of Institute work and will directly engage with highlevel stakeholders in the private sector academia and government. The position provides leadership and supervision to the Institutes external affairs team overseeing organizational advancement efforts including external affairs communications marketing media relations event management and brand development. The External Affairs Director also proactively creates and refines the identity of the Institute through traditional and new media channels. A primary activity of this position will be to lead and coordinate in collaboration with the institutes operating units the branding and dissemination of thought leadership for the Institutes core initiatives to drive deeper engagement in the business policy and academic sectors. As the leader of a team of external affairs professionals the Director of External Affairs will set broad team priorities direct market research and trend analysis develop a process for tracking metrics and key performance indicators manage communications budgets and oversee the creation of public relations strategies. As a visible member of the institutes leadership team the External Affairs Director will also develop and cultivate cooperative relationships with business partners journalists public officials government regulators and donors to develop and maintain the Institutes brand of thought leadership while paving the way for future partnerships and opportunities. The External Affairs Director will report to the Managing Director of the Kenan Institute. The External Affairs Director will also work collaboratively with the KenanFlaglers Marketing/Communications teams and those of UNC Chapel Hill on media relations social media thought leadership about UNC KenanFlagler facultys research and disseminating content through School and university communication channels.
Required Qualifications Competencies And Experience
Candidates should have experience in the following areas: * Branding marketing and strategic communication * Setting and executing brand strategy * Managing datadriven marketing campaigns related to website engagement partners acquisition and crossselling programs * People management budget management and project management experience * Gathering and analyzing data to identify trends and make balanced objective recommendations to achieve strategic objectives * Media including but not limited to video print and social media. * Website design and understanding of modern userfocused website design principles including visual design UX/UI SEO and/or related principles * Press relations including engaging/pitching national media outlets
Preferred Qualifications Competencies And Experience
Ideal candidates will have seven to ten years of related experience including preferred qualifications: * Experience with a brand refresh and/or new brand launch * Familiarity and openness to new technologies and new marketing tools * Experience managing a budget in fiscally conservative limited resource situations
Required Experience:
Staff IC
Employment Type
Intern
Key Skills
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