Paid Search Specialist 12 month contract
Paid Search Specialist 12 month contract
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Job Description
In conjunction with the Paid Media Manager deliver the operational implementation of RIs Paid media Strategy
Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices
Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
Execute paid search conversion rate tests collect paid search performance data and extract spend conversion and keyword insights into actionable plans that drive optimisation activities in global markets
Create & maintain best practice documents & guides to share with markets
Proactively test evaluate & maximise the efficiency of Google product betas incorporating those that are successful into best practices
Maintain strong market relationships keeping them up to date on the progress and success of campaigns
Monitor analyse and provide detailed reports & recommendations on paid media performance for markets including but not limited to audits and ROI analysis.
Investigate account & agency issues and source bestpractice resolutions
Support the Quality Score improvements across accounts
Support the sharing of paid search learnings with the SEO team and all other digital channels
Leverage organic search insights and plug them into paid search channels
Where required setup and manage accounts or campaigns to drive acquisition
Lead the creation development & management of paid landing pages collaborating with UX/CRO to test new features and implement proven features onto the main website
Assist with the expansion into other paid marketing channels such as Paid Social Local Service Ads Display & Video advertising.
Requirements
Minimum 12 months experience in Google Ads Paid Search
Google Ads Certified
Excellent working knowledge of Microsoft Office / Google Suite especially Excel/Sheets
Excellent English written and verbal communication skills
Google Ads Interface and Editor experience
Experience with analysis and reporting
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age gender gender identity gender expression ethnicity sexual orientation disabilities religion or beliefs has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to if you need anything
Be Yourself in Your Application! At Rentokil Initial we value innovation but we want to see the real you! While AI can help with structure and grammar make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
Required Experience:
Unclear Seniority
Employment Type
Contract
