Senior Advisor Marketing
Senior Advisor Marketing
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Job Description
The Opportunity
McInnes Wilson (MCW) has a strong reputation in the legal industry as leaders in commercial insurance private client and plaintiff personal injury legal services. With its 50 year milestone approaching in 2025 MCW is looking to redefine enhance and accelerate its brand market position and client acquisition and retention in line with best in class standards.
As one of only a few national law firms with a head office in Brisbane a rare opportunity has arisen for an experienced marketing professional to work closely and directly with a newly appointed Head of Marketing (HOM) to drive marketing and communications projects and initiatives.
We are seeking a Senior Advisor level marketing professional with a passion for content creation a proactive approach and a curiosity for what entices clients to choose MCW.
Working within a growing marketing and business development team (currently five professionals) this role will use a broad spectrum of marketing skills including brand communications graphic design and digital marketing.
With several exciting marketing and communications projects on the horizon for the MCW team now is a fantastic time to join!
Key Responsibilities
This role offers both autonomy and the ability to work closely with the HOM to support and drive national projects that create value across the firm.
This role involves:
- Assisting with the development and of a firmwide communication plan.
- Draft and edit internal and external communications to the firms key stakeholders to ensure key messages are represented
- Conceptualising developing implementing and measuring marketing campaigns.
- Monitoring reviewing and reporting on ROI for marketing activity.
- Reviewing editing and promoting email communications relevant to the firms key stakeholder groups.
- Developing and/or managing the production of graphic designed materials advertising merchandise and promotional collateral.
- Applying and enforcing marketing policies and procedures including around communications social media usage and brand integrity.
- Managing the production of branded collateral including advertising brochures banners and posters.
- Assisting with media relations including drafting media releases on behalf of the firm.
- Assisting with the creation of monthly executive reporting on marketing ROI.
- Assisting with the management of the website including ensuring content is up to date and accurate.
- Assisting with management of social media channels including working with a digital agency to create marketing campaigns and digital advertising.
- Working with our events coordinator to manage high profile firm events.
- Managing the industry and general business award and directory submissions.
Experience
We are seeking someone with demonstrable experience in a similar role within the legal industry or a comparable professional services environment.
Attractive candidates will have:
- Bachelors degree in Marketing Communications or Public Relations.
- 5 years of experience in a similar role.
- Experience marketing to both B2B (corporate) and B2C (private) clients.
- Experience creating and managing content and campaigns relevant to different. stakeholders.
- A creative eye and very high attention to detail.
- Experience with email marketing systems processes and strategies.
- Experience managing large events and sponsorships.
- Excellent communication and organisational skills.
Desirable technical experience:
- CRM and ERM systems particularly HubSpot or Client Sense
- Experience reviewing BI data
- Email marketing and automation systems (particularly Active Campaign)
- Graphic Design programs InDesign Canva Photoshop illustrator or Premier Pro
- Digital marketing WordPress SEO GA (advantageous but not essential)
- Management of communication channels (LinkedIn Facebook Vimeo).
- Experience with online event management systems.Advanced skills in the Microsoft Suite are an expectation (MS Word PPT Excel)
Why McInnes Wilson Lawyers
We believe there is more to life than work billables or awards our people are our brand and we support and trust them. When you join MCW you become part of a team of unique individuals who have come together to work and deliver consistently.
We are progressive and take the big issues seriously our inclusive policies have earned us recognition by Lawyers Weekly Queensland Law Society and HRD to name a few.
We also have a range of employee benefits from innovative parental leave policies through to salary continuance insurance and wellbeing initiatives.
How to apply
To apply submit your application resume and cover letter explaining what attracted you to the role.
All applicants should note that the successful candidate will be required to undergo reference and police checks.
If you have any questions regarding this role please contact our Recruitment team
We are an equal opportunity employer and value diversity at our firm. We encourage applications from all qualified individuals including those from underrepresented groups. If you require any changes or amendments to our recruitment process please dont hesitate to let us know.
Required Experience:
Manager
Employment Type
Full-Time
